Big names in British Columbia’s regulated cannabis sector are joining forces in the first coalition to advocate for licensed growers and responsible development of the industry.
On Thursday, Village Farms International’s cannabis business Pure Sunfarms, along with Rubicon Organics Inc. (TSXV : ROMJ) (OTCQX : ROMJF) and Tantalus Labs announced the formation of the Cannabis Cultivators of B.C. (CCBC), a non-profit committed to “advancing a favourable social, economic, and business environment for cannabis cultivation.”
CCBC is the first of its kind in the province and will work with policymakers on behalf of cannabis cultivators as well as offer expertise.
“B.C. has a thriving and fast-growing legal cannabis industry. Now is the time for B.C. producers to come together as a unified voice to provide leadership on important cultivation and production issues across the province and Canada. We look forward to working closely with governments at all levels, as well as like-minded organizations,” said Mandesh Dosanjh, president and CEO of Pure Sunfarms.
The coalition will be instrumental in promoting B.C.’s world-class quality cannabis, said Jesse McConnell, CEO of Rubicon Organics.
“CCBC will create a much stronger collective voice to ensure that cannabis producers in B.C. are well represented in the agricultural community and that they are set up to succeed as global cannabis markets open up.”
All licensed cannabis cultivators in the province that want to see responsible growth in industry and benefit their communities are encouraged to join the coalition.
“Every community across our province should have the opportunity to promote their local cannabis cultivators with pride and transparency and I am proud to stand with the other founders of the Cannabis Cultivators of B.C. in serving that bright future,” said Dan Sutton, CEO of Tantalus Labs.