BeveragesCanadaComing soonExtractionLegalizationSproutly Gains License to Sell Flower, Launches Cannabis Brand Caliber

Sproutly adds a premium cannabis brand to its already stacked portfolio of "coming soon" items with Caliber after receiving its flower sales license from Health Canada
Michelle Gamage Michelle GamageOctober 18, 20195 min

Sproutly Canada Inc. (CSE:SPR)(OTCQB:SRUTF) has germinated into the world of cannabis flower sales.

The company announced Thursday its wholly-owned subsidiary, Toronto Herbal Remedies Inc. (THR), received its Health Canada flower sales license Oct. 16, 2019 and will be selling cannabis across Canada through its new premium brand Caliber: Connoisseur Grade Cannabis.

“This is a huge milestone in our company’s history, as it allows us to bring to market our dried flower products into the hands of recreational consumers throughout the country,” said Sproutly CEO Keith Dolo in a statement. “With our flower sales license, we are finally able to commercialize our Caliber brand of premium cannabis products beginning with dried flower and are excited to share the vision and products that the team at THR worked very hard throughout the year to bring together.”

Sproutly Gains License to Sell Flower, Launches Cannabis Brand Caliber
Caliber sample packaging. Photo courtesy of Sproutly Canada.

Caliber won’t just be for your everyday stoner, according to the company, which describes the brand as premium, superior, and top-shelf. Emphasizing experience, genetics and aroma, the small-batch weekly harvests provide not just consumers, but connoisseurs, with “a “superior cannabis experience, every time,” Sproutly Vice President of Marketing and Sales Melise Panetta said in an earlier statement.

Caliber lineup will include flowers, oils

Initially, Caliber will offer two products: indoor flowers and bio-natural oils. And Sproutly says its patented recovery process — called Infuz20 — will retain full strain characteristics from the flower the oil is made from.

The company has not yet been licensed for Caliber oil sales.

The flowers are sourced from the 16,600 square foot THC growing facility in the Greater Toronto Area, which produces 1,400 kilograms of flower each year. The pharmaceutical-grade grow rooms have state-of-the-art HVAC, lighting, watering and control systems, and the building’s vault can hold up to $32 million worth of inventory, according to the company’s website.

Sproutly has also spent the past five months in a joint venture with Moosehead Breweries to develop a one-of-a-kind cannabis-infused drink.

The beverage will use water-soluble Infuz20 cannaninoids to produce a premium portfolio of infused beverages that are not oily, smelling or tasting like weed, and also deliver cannabis effects within five minutes that last up to 90 minutes.

Consumers can look for Caliber in licensed retail locations across Canada as the company rolls out its new lineup, and look for the launch of infused drinks in mid-December when Health Canada regulations will allow for their sales.

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