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Monday, Dec 4, 2023
Mugglehead Magazine
Alternative investment news based in Vancouver, B.C.


Globant’s bold new moves signal strong foothold in European markets

Globant is a software and technology company that helps organizations reinvent themselves in the digital age.

European markets
Image via Globant's investor deck.

Globant (NYSE:GLOB) acquisition of Italian business and tech consultancy, Sysdata, is the latest in a series of big steps into the European markets. The company secured a foothold in Europe through both this acquisition and a joint venture (JV) with Spanish soccer league La Liga.

“We are thrilled to welcome the Sysdata team to the Globant family. Given their strong culture of innovation, quality and agility, they are the perfect partner to continue expanding Globants footprint in Europe. Together, we will be able to continue offering a top-notch portfolio of services and products to keep reinventing businesses,” said Martin Migoya, co-founder and CEO Globant.

At its core, Globant is a software and technology company. It helps organizations reinvent themselves in the digital age. It supports over 25,900 employees in 20 countries, with a client list including companies like Google, Electronic Arts and Disney. A IDC MarketScape report named Globant a worldwide leader in CX Improvement services. Also, the business schools at Harvard, MIT and Stanford repeatedly feature Globant as a case study.

Sysdata, in contrast, was founded in Bologna, Italy with 300+ employees. It provides advisory services and digital transformation projects to blue-chip companies in the banking, insurance, automotive, energy and retail sectors.

“I am proud of the successful track-record of Sysdata and I am sure that Globant is the best partner to take it to the next level. I want to thank all the clients that have believed in us for the last 40 years and let them all know that from today, together, we will be able to offer them a unique and strengthened offering,” said Roberto Vecchione, founder of Sysdata.

Vecchione will take an exit from Sysdata but still remain in an advisory capacity.

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European football

The deal with La Liga involves the creation of a JV tech company to reinvent the sports and entertainment industry.

The two companies will expand the products of LaLiga Tech. LaLiga Tech is a sports and entertainment tech provider and has been a part of LaLiga since 2014. The aim is to create offerings for organizations seeking engagement with fans. The digital ecosytem of LaLiga Tech includes its OTT platform, Fantasy gaming, App and Web design, as well as Mediacoach and Content Protection antipiracy tools.

The new partnership will add new verticals into European markets through the introduction of Web 3.0, Metaverse, and gaming.

“LaLiga Tech was created to help sports and entertainment accelerate their digital transformation, and the surge in demand we have seen shows that this remains a core priority for the industry. Partnering with Globant will allow us to continue this growth at a global scale while creating the most immersive and valuable technologies for our clients. Globant’s expertise in business transformation, combined with our long-standing experience of how to grow sports competitions through technology, creates a unique and exciting proposition for the market,” said Oscar Mayo, executive director of LaLiga.

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