Former legacy brand Ghost Drops has released a new brand platform to help legacy industry players seek a place in the legal market.
On Thursday, Ghost Drops announced the new platform The League which will help propel legacy market players and bring them to a legal spotlight. The company’s goal is to bring as many legacy customers to the legal market.
The League will be a collective of legacy brands and the first pick is Hasho by Mike “Hasho” Imposimato who is a Toronto-based hash maker known in the community for curating high-quality products.
The first product will be Hasho’s GMO in a 3.5-gram bag and one-gram pre-rolls and will arrive in the Ontario market by August while British Columbia and other provinces will be shortly after.
“Since its inception, Ghost Drops has always been a brand house – a team, a collective. Our success to date has proven that legacy consumers want to support legacy brands,” Ghost Drops CEO Gene Bernaudo said in a statement.
“We expect to convert an even larger number of illicit market consumers to the regulated side as we expand our portfolio to include brands, their genetics and product formats that consumers already know and trust,” he added.
“To house these brands, we have established The League. To get to The League you have to be the best in the game, and we are on a mission to bring legacy MVPs and their products to market.”