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Thursday, Aug 11, 2022
Mugglehead Magazine
Alternative investment news based in Vancouver, B.C.

Business

Ghost Drops launches brand collective propelling legacy market players

The first legacy brand to be featured will be Hasho by Mike “Hasho” Imposimato

The League brand collective will feature legacy market players.
The League brand collective will feature legacy market players. Photo by Ghost Drops

Former legacy brand Ghost Drops has released a new brand platform to help legacy industry players seek a place in the legal market.

On Thursday, Ghost Drops announced the new platform The League which will help propel legacy market players and bring them to a legal spotlight. The company’s goal is to bring as many legacy customers to the legal market.

The League will be a collective of legacy brands and the first pick is Hasho by Mike “Hasho” Imposimato who is a Toronto-based hash maker known in the community for curating high-quality products.

The first product will be Hasho’s GMO in a 3.5-gram bag and one-gram pre-rolls and will arrive in the Ontario market by August while British Columbia and other provinces will be shortly after.

Read more: Ontario edibles maker says legacy reputation has followed them to legal market

Read more: Fire & Flower to buy legacy-to-legal retailer Friendly Stranger

“Since its inception, Ghost Drops has always been a brand house – a team, a collective. Our success to date has proven that legacy consumers want to support legacy brands,” Ghost Drops CEO Gene Bernaudo said in a statement.

“We expect to convert an even larger number of illicit market consumers to the regulated side as we expand our portfolio to include brands, their genetics and product formats that consumers already know and trust,” he added.

“To house these brands, we have established The League. To get to The League you have to be the best in the game, and we are on a mission to bring legacy MVPs and their products to market.”

 

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