Ontario consumers will soon be able to get their hands on the first legal topicals available at the provincial cannabis retailer.
In a statement Thursday, 48North (TSXV: NRTH) said it has shipped its initial order of Apothecanna brand cream to the Ontario Cannabis Store, making it the first product of its kind to be sold in the province.
But the Apothecanna brand itself isn’t new. Its creams are available to U.S. customers online and are available at several stores in California and Colorado.
While the brand’s product line includes skincare products and even intimacy oils, the first product launching in Ontario is its Extra Strength cream.
— 48North (@48Nrth) March 5, 2020
“Harnessing the power of 48North outdoor grown cannabis, this non-psychoactive formula uses both THC and CBD blended with high-quality healing natural ingredients arnica, peppermint and juniper for targeted relief,” the company said to describe the cream.
Marketing of cannabis products is more restrictive in Canada. On its U.S. website, Apothecanna gives more detail about the cream’s potential benefits:
“Our Extra Strength formula provides powerful relief from chronic conditions like arthritis, migraines, and carpal tunnel as well as short-term setbacks like strains, sprains, cramps, bruises, and sun and wind burn. Cooling and invigorating, perfect for use on sore muscles, swollen joints, and weather-exposed skin.”
Without more concrete medical research, claims surrounding the effectiveness of using cannabis creams to treat various ailments of the skin and under it remain unverified. However, there are studies that show compounds in cannabis have anti-inflammatory effects.
For instance, vast amounts of anecdotal evidence has prompted huge sporting institutions like the UFC to team up with cannabis companies to conduct formal clinical trials.
Other organizations like the Major League Baseball have recently relaxed their stance toward cannabis use.
“Since the beginning 48North has been committed to selling next-generation cannabis products to Canadian consumers. In response, the company has built landmark partnerships with companies like Apothecanna and Avitas to bring some of the highest-quality products to consumers.”
“In being first to market in this product class, 48North has the opportunity to build brand awareness and loyalty with existing and potential consumers. I am very excited to share this product with Ontarians, I know they are going to love it,” 48North CMO Kirsten Gauthier said in the statement.
Top photo of Apothecanna’s Extra Strength Cannabis Infused Body Cream via CNW Group and 48North Cannabis Corp