Analysis How can cannabis marketers expand their reach on shoestring budgets? According to a recent report, 47 per cent of cannabis marketers reported having annual budgets less than $50,000 Ryan GarnerJune 6, 2022
Canada How Aphria is fighting for more market share: marketing VP Q&A Although the Canadian company leads across several categories and jurisdictions, it's battling against price compression and packaging costs to win Nick LabaApril 9, 2021
Beverages Why cannabis drinks are still set to make a splash: Valens CEO Q&A Tyler Robson explains how beverage sales are ramping up in Canada and how new emulsion tech gives his company an edge in terms of... Jared GnamAugust 15, 2020
Canada If Canada wants legal weed to succeed, it should ease marketing restrictions While limiting the ability to market products has spurned creative workarounds, removing regulatory handcuffs would be better for business Nick LabaJune 12, 2020
Canada Seth Rogen’s Houseplant Launches New Cannabis Products Across Multiple Provinces The distinct retro weed brand, backed by the Pineapple Express star and Canopy Growth, launched two new products that are available across Canada in... Jared GnamOctober 16, 2019
Canada Why Cannabis Tourism is Failing to Catch a Buzz in Canada While wine tourism brings in big money, Canadian federal rules for marketing pot are causing opportunities for cannabis tourism to go up in smoke. Jared GnamSeptember 10, 2019