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Sunday, Oct 1, 2023
Mugglehead Magazine
Alternative investment news based in Vancouver, B.C.


Sleep Country Canada partners with Walmart for cross Canada expansion

Sleep Country is a sleep retailer with a store network that stretches across the country, as well as multiple eCommerce platforms.

Sleep Country
Photo by bruce mars via Unsplash

Sleep Country Canada Holdings (TSX:ZZZ) opened seven “Sleep Country Express” stores in Walmart Canada licensed spaces across the country today.

The new concept stores span from Vancouver Island to Saskatoon to Scarborough, and are the first in a planned expansion of its sleep ecosystem and relationship with Walmart Canada. The expansion marks the second phase of the pilot project, and brings the number of stores to 17.

“We’re excited to continue our strategic retail expansion with Walmart Canada to provide more consumers with convenient access to premier and transformative sleep brands that encourage healthy sleep habits and overall wellness,” said Stewart Schaefer, president and CEO of Sleep Country.

Sleep Country is a sleep retailer with a store network that stretches across the country, as well as multiple eCommerce platforms. The company has 288 stores and 20 warehouses across Canada under multiple names. Notably, these include Sleep Country Canada, Dormez-vous in Quebec and Endy, it’s online sleep retail presence. Similarly, Walmart Canada has over 400 stores with a customer base of 1.5 million customers each day. Its online store,, also fields 1.5 million customers each day. The company is one of the countries largest employers and is ranked among the country’s top 10 brands.

Read more: Four apps taking aim at the insomnia epidemic

Read more: Sound cues during sleep could help forget memories: York University study

Sleep country expands

The company’s expansion in Ontario continued last month after it opened its first location in the Greater Toronto Area in the east-end of Scarborough, and again today with the Bolton location. In Western Canada, the expansion will touch down in Saskatoon, Sask., followed by Lethbridge, Alta, in November. Also, in December the company will open stores in Calgary and Edmonton, followed by British Columbia’s first Sleep Country Express in Duncan.

The seven new stores are 700 square feet on average, an increase in size over the original 10 stores. New additions include pillows, more mattress options, and a better assortment of bed in a box mattresses. The new stores will be staffed by the company’s Sleep Experts.

New “Sleep Country Express” store locations and opening dates:

  • Scarborough Walmart, 5995 Steeles Avenue East, Ontario (Opened September 30)
  • Bolton Walmart, 150 McEwan Drive East, Ontario (Opened October 21)
  • Saskatoon Walmart, 3035 Clarence Avenue South, Saskatchewan (Opening November 2)
  • Lethbridge Walmart, 3195 26th Avenue North, Alberta (Opening November 15)
  • Sage Hill Walmart, 35 Sage Hill Gate Northwest, Alberta (Opening December 1)
  • Duncan Walmart, 3020 Drinkwater Road, British Colombia (Opening December 3)
  • Edmonton West Walmart, 18521 Stony Plain Road Northwest, Alberta (Opening December 17)

“The first year of our partnership with Sleep Country was a success and reinforced our commitment to the wellbeing of all Canadians,” said Sam Hamam, senior director of licensees for Walmart Canada.

“Walmart remains focused on offering quality, affordable products that can transform the lives of Canadians and help them live better, and we’re proud that Sleep Country Express has become a part of that mission,” Hamam said.


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