A Canadian licensed producer has released a one-of-a-kind vintage clothing collection with artwork inspired by its cultivars.
On 420, Pure Sunfarms, which is a subsidiary of Village Farms International Inc. (TSX: VFF) (Nasdaq: VFF), said it has started a collaborative project featuring six artists to bring to life stories of its dried flower through vintage clothing artwork.
Artists involved in the project include Laura Garcia Serventi from Brooklyn, Mia Ohki from Vancouver, Dan Climan from Montreal, Studio A-OK from Vancouver, Lan Truong from Portland and Ana Miminoshvili from Tbilisi, Georgia.
The FlOWERHOOD vintage collection will be available on Pure Sunfarms Marketplace as of May 6. The collection includes a hand-painted denim jacket, screen-printed t-shirts and embroidered French chore coats.
Botanical artist Garcia Serventi has been working with the company since the brand started and says it’s fascinating how unique the plant can be from cultivar to cultivar.
“Over the years of working with Pure Sunfarms, I’ve really fallen in love with the details of the plant’s anatomy, and also the origin story of each strain,” Serventi said in a statement.
“It’s such a rich plant in every way, and I love that my partnership with Pure Sunfarms gives me the freedom to express these details in my own hand-painted style.”
Preview the collection at https://t.co/655Dkul8c9
Available on Marketplace Friday, May 6.
— Pure Sunfarms (@PureSunfarms) April 22, 2022
“Pure Sunfarms is a built on a foundation of putting plants and people first,” vice president of brand Maria Guest said in a statement.
“For Pure Sunfarms FLOWERHOOD, we set out to create something meaningful to reflect the connection between the two. With our flower and greenhouse at the heart of it all, we brought together a group of inspiring artists to interpret our BC-grown strains in their own unique style.”
“We’re excited to share this collaboration and for cannabis consumers to experience FLOWERHOOD,” Guest added.