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Wednesday, May 18, 2022
Mugglehead Magazine
Alternative investment news based in Vancouver, B.C.

Business

Pure Sunfarms launches Cookies concentrates in Canada

The deal is in partnership with Hamilton, Ont.-based Noya Cannabis

Pure Sunfarms launches Cookies concentrates in Canada
Screenshot via Ontario Cannabis Store

Leading Canadian cannabis producer Pure Sunfarms has started selling Cookies-branded concentrates.

On Tuesday, the wholly owned subsidiary of Village Farms International Inc. (TSX: VFF) (Nasdaq: VFF) said that through a partnership with Noya Cannabis Inc., Pure Sunfarms has produced San Francisco-based Cookies concentrates, which have started to sell at the Ontario Cannabis Store.

The first batch of products includes Cookies’ GP20 Diamonds, GP20 Sauce, Georgia P Diamonds and Georgia P Sauce.

Hamilton, Ont.-based Noya is a licensed producer authorized to produce white-label products for U.S.-based cannabis companies Cookies, Gage, Lemonnade and Minntz.

“Set in beautiful British Columbia, and utilizing Cookies sun-grown flower, we are excited for what we are bringing to the market with Cookies diamonds and sauces,” Noya CEO Ziad Reda said in a statement.

Cookies was founded in 2010 by Gilbert Anthony Milam, commonly known by his rap alias Berner, and his growing partner Jai.

“The response from the Canadian market has been incredible and I’m excited to expand the Cookies product portfolio with a fire menu of strain-specific concentrates,” Berner said. His company says it has a collection of over 70 proprietary cannabis strains, and more than 2,000 products. It currently owns over 40 retail locations across Israel, Spain and the Netherlands.

Read more: Pure Sunfarms posts strong growth, eyes US expansion

Pure Sunfarms is one of the top-selling cannabis dried flower brands in Canada, supplying Ontario, British Columbia, Alberta, Saskatchewan and Manitoba. It is currently converting a second greenhouse for cannabis production, which when complete is expected to bring annual output capacity to 150,000 kilograms.

Pure Sunfarms president Mandesh Dosanjh says partnering with Noya will be a game-changer for Canadian customers.

“Noya understands great cannabis brands and products, and what it takes to be successful with consumers across the globe,” he said.

“Our shared values and commitment to quality will serve us well as we work together to cement our place in creating the number one cannabis platform in the world, right here in Canada.”

 

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