British Columbia-based Pure Sunfarms Corp., a subsidiary of Village Farms International, Inc. (Nasdaq: VFF) has added a new brand that offers bulk dried flower at a lower price.
The first two cultivars to be released under the brand The Original Fraser Valley Weed Co. will be Donny Burger with a potency of 21-17 per cent and MAC 1 with 18-24 per cent. The bulk ounce bags are both grown out of Pure Sunfarms Fraser Valley greenhouse.
D. Burger is pungent, gassy and it’s a cross between GMO Cookies and Han Solo Burger. MAC 1 is citrussy, earthy and slightly gassy.
Both strains are already available to be purchased via the BC Cannabis store and will be available in Alberta within weeks.
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“We saw a strategic opportunity to launch a new brand offering weed in large format that is positioned in a lower price tier than our flagship brand, Pure Sunfarms,” CEO Mandesh Dosanjh said in a statement sent to Mugglehead on Monday.
“The Original Fraser Valley Weed Co. offers consumers no-fuss, dependable, potent weed that’s grown in BC’s Fraser Valley and never in short supply—because we know weed grows better in the valley, and soon our consumers will know it too.”
Pure Sunfarms is among the largest cannabis operators in Canada and can produce 112,500 kilograms of dried flower annually for adult use and medical markets. Its products can be found in Ontario, British Columbia, Alberta, Saskatchewan and Manitoba. It also provides cannabis to ROSE LifeSciences in Quebec and it has partnered with U.S.-based Cookies to distribute its concentrates in Canada.