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Tuesday, Feb 27, 2024
Mugglehead Magazine
Alternative investment news based in Vancouver, B.C.


Here’s what to expect for Vancouver’s Lift & Co expo

The Vancouver expo runs from Jan. 9 to 11 at the Vancouver Convention Centre.

Here's what to expect for Vancouver's Lift & Co expo
Lift & Co Vancouver 2019,. Photo courtesy of Nikki Laoutaris, Lift & Co.

Big tuna from all over the Canadian cannabis industry are descending on Vancouver for this weekend’s weed expo.

The Lift & Co. Corp. (TSXV: LIFT and OTCQB: LFCOF) 2020 expo kicks off tomorrow and Mugglehead staff will be on site to bring in some fresh coverage.

Here’s what we know to expect so far.

Lift & Co. day one

The expo kicks off Thursday with a business conference where tickets go for $550 each.

Here's what to expect for Vancouver's Lift & Co expo

Vancouverites browse the 280 expo booths at the 2019 Vancouver Lift & Co expo. Photo by Nikki Laoutaris, Lift & Co.

Besides key networking time, attendees also gain access to an interesting lineup of panels.

Exploring the possibility of a legalized, or decriminalized, psychedelics industry will be one talk, while another will bring together industry leaders to gripe about the CannTrust summer of scandals.

Californian cannabis bigwigs will also give a talk about what lessons can be learned from the golden state. As California’s annual legal cannabis sales ring in around $2.5 billion, according the the Lift expo schedule — while Canada’s sit at a measly $908 million — there’s sure to be some attentive audience members for that talk.

Read more: CannTrust to destroy $70 million worth of cannabis to regain compliance

Read more: Canadians dropped $908 million on legal weed in first year: Stats Can

Lift & Co. day two

Tickets for Friday ring in at $75 and will gain attendees access to both expo days.

Attendees can explore the 280 exhibitor booths, talk to company reps, network and shop. Panels and talks will also be held throughout the day.

Aurora Cannabis, Inc. (TSX: ACB and NYSE: ACB) will be giving a talk on how the weed industry should be used to benefit communities.

In November 2019 Aurora, as part of its quarterly financial report, announced they were freezing construction on its Aurora Sun facility. This has left the small city of Medicine Hat, where it was being built, uncertain about the facility’s ability to employ locals, the Financial Post reported.

Read more: Investors dump Aurora Cannabis stock after ugly Q1 report 

Lift & Co. day three

Saturday’s tickets go for $10 each, so get there early or be prepared to wait in extraordinary lineups to get in. The final day is catered to the general public, so get in, get some swag and feel free to ask questions.

Sundial Growers Inc. (NYSE: SNDL) will be hosting a talk on how their vapes won’t cause any vaping-related illness by explaining how their vapes are made and what goes in to them.

Read more: New cases of vaping-related illness, or EVALI, on the decline

Pure Sunfarms employees will talk about the history of some of the B.C. bud strains they grow, and a cannabis chef will give a primer on how to cook with weed. 

Finally, the whole expo will be wrapped up with a joint rolling competition. May the best roller, er, toke?


Cannabis is a white man’s game. Beyond the current Canadian market being supported by sales to white male millennials, the business end is also very white. The Lift expo isn’t any different, with people of colour only representing 15 per cent of the event’s speakers. Women also only make up 36 per cent of the speakers, but there will be at least one all-female panel — so, progress?

Read more: Millennial males buy the most cannabis: Headset report

Keep an eye on our Twitter account, @MuggleheadMedia, for live coverage throughout the expo. You never know what will happen — last year there was even a proposal.


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