Delta 9 Cannabis Inc. (TSE: DN) (OTCMKTS: DLTNF) is launching Canada’s first mobile cannabis store and planning to sell products on-site at the 2022 Dauphin Countryfest and 2022 Rock the Fields Minnedosa music festivals.
Music festivals have adapted to consumer preferences after recreational cannabis was legalized in October 2018, introducing cannabis smoking tents and designated zones separate from alcohol consumption areas. However, Delta 9 will offer Canada’s first licensed mobile retail store to sell cannabis at music festivals.
“We are excited to be the first cannabis retailer in Canada to develop a mobile store concept and receive temporary licenses from our regulator to participate in these flagship music festivals this summer in Manitoba,” John Arbuthnot, CEO of Delta 9, said in a statement.
Delta 9’s mobile retail store will be located in the campground area at the Dauphin Countryfest and Rock the Fields of Minnedosa.
Licensed by the Liquor Gaming and Cannabis Authority of Manitoba (LGCA), the mobile retail store will be built on an eight-foot by 26-foot self-contained trailer, adhering to the same safety and security requirements as Delta 9’s permanent retail store network.
While the LGCA is still working out some of the legal details, the mobile store is expected to be up and running under existing provisions for temporary stores.
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Customers will enter the mobile store from the rear through a pull-down ramp and place their orders at one of two interior checkouts. Cannabis inventory will take up the majority of the trailer’s interior space, housed in a secured vault.
A variety of cannabis products will be available for purchase, including pre-rolled joints, cannabis-infused beverages, vape pens, gummies, whole flower, and accessories such as one-hitters and pipes.
Dauphin Countryfest is Canada’s longest running country music festival, taking place July 1-3 with a lineup featuring Paul Brandt, Johnny Reid, Dallas Smith, Dean Brody, Terri Clark and Gord Bamford.
Rock the Fields Minnedosa is scheduled for July 29-31, with a lineup that includes Our Lady Peace, Loverboy, Nazareth, Big Wreck, Foghat, Finger Eleven, Chilliwack and Honeymoon Suite.
“These festivals are premier country and rock events in Manitoba and this represents a new milestone for cannabis availability in Canada,” Arbuthnot said. “Our team is also currently exploring additional mobile and seasonal store opportunities in Manitoba and elsewhere.”
Delta 9 developed the mobile store for the 2022 events in partnership with cannabis brands Wyld, Tweed by Canopy Growth Corp. (TSE: WEED) (NASDAQ: CGC), Sundial by Sundial Growers Inc. (NASDAQ: SNDL) and Truss, a joint venture between Molson Coors Beverage Co. (NYSE: TAP) and Hexo Corp. (TSE: HEXO) (NASDAQ: HEXO).
Delta 9 stock was trading at $0.30 on the Toronto Stock Exchange Friday.