Cannabis multi-national giant Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) and rock-music magazine Rolling Stone say they will expand their co-branded weed vapes to three more U.S. states.
On Thursday, the Massachusetts-based cannabis company said the Rolling Stone by Select brand will reach new markets including California, Arizona and Massachusetts by next year.
Currently, the Made for Music products are only sold in Nevada. The Cliq pod cartridges come in three varieties: Overdrive, Phaser and Reverb. Each cartridge contains Curaleaf’s Select cannabis oil housed in a gravity-fed pod encased in stainless steel, with an “auto draw” feature allowing for a variable battery voltage.
“Rolling Stone has been covering cannabis with authentic, hard-hitting journalism and amplifying the synergies between music, cannabis, and culture for over fifty years, and we hope this carefully selected co-branded product line continues to destigmatize and normalize cannabis consumption,” Curaleaf’s CEO Joe Bayern said in a statement.
“Select has set itself apart in the vape world by constantly innovating and manufacturing the highest-quality, smoothest cartridges possible, and we look forward to bringing new cannabis experiences to our customers.”
Read more: Curaleaf now owns Colorado’s biggest outdoor grower
Read more: Curaleaf cuts US$67M deal for outdoor Colorado grow
“Our collaboration with Curaleaf celebrates the connection between music and immersive experiences, a connection that is fundamental to the ethos of our brand, and as we enter new markets, we’re eager to continue to elevate audiences’ experiences,” said Rolling Stone president Gus Wenner.
In June, Curaleaf announced the partnership with the magazine, debuting the cannabis vapes in stores across Nevada. According to Wenner, the products have been selling well.
Curaleaf currently operates in 23 states with 111 retail shops, 22 cultivation sites and 30 processing sites.
Follow Natalia Buendia Calvillo on Twitter
natalia@mugglehead.com
