This week, we saw another new pot stock get listed on the Canadian Securities Exchange: Cresco Labs Inc. (CNSX:CL). The company began trading under the ticker symbol CL on Monday. It’s a U.S. cannabis stock that’s based out of Chicago and that has a presence in several different states.
How is Cresco different from other pot stocks?
What makes Cresco an appealing buy is that unlike many marijuana stocks, the company is looking to grow sensibly and in a way that it can be profitable. This isn’t a company full of people that have been in the industry for years and that are looking to grow it as fast as possible at whatever the cost.
That’s not what Cresco is about. The company’s leadership is full of professionals from other industries including medicine that have experience running successful businesses. We’re talking former bankers and people that will keep a close eye on the bottom line as well as the top line.
It may seem like a trivial consideration, but it isn’t. Management can be a key differentiator and certainly makes Cresco an attractive buy for that reason.
But that’s not the only reason to be excited about Cresco’s future. The company is also unique in that it’s involved in every part of the seed-to-sale process, from growing cannabis to owning some of the dispensaries that sell the products. It gives the company complete control of its products from how they are created to how they are delivered.
In Canada, despite pot being legalized, a big limitation is that producers of cannabis have to rely on independent dispensaries to sell their products. In some provinces, they are at the mercy of the government to figure out the sales process. This is yet another advantage of U.S. pot stocks as despite federal laws prohibiting cannabis, states that have legalized pot have offered a lot of flexibility to producers.
The company is also looking at big market share, but unlike other pot companies, it’s not looking to expand into every corner of the world. Instead, it’s looking to focus on the U.S. market and attract a broad user base, ranging from the new cannabis user to the experienced one that knows the products inside and out. Cresco is looking to be the go-to company for all cannabis customers.
Its wide range of products will serve a broad clientele and give the company many potential avenues to grow. Cresco is looking to be a big player in the industry and it’s definitely doing all the right things in order to make that happen.
It’s going to need a lot of funding for its ambitious goals, but if successful, it could produce significant returns for investors along the way.
The Company is in an excellent position for when the U.S. inevitably legalizes marijuana, as it has reach into a lot of different states and could expand quickly once state lines no longer present obstacles for the industry. It could also make a very attractive acquisition target for a bigger company in another industry that may want to get involved in cannabis.