Canopy Growth Corporation (TSX: WEED) (NASDAQ:CGC) wants to give its customers an inside look at all the stages of flower production of the brand 7ACRES with a new educational video series.
On Wednesday, the Canadian licensed producer announced the release of its 7ACRES Know the Grow content series that will teach about genetics, growing techniques and the talent behind growing the company’s portfolio.
The series will consist of ten videos broken into three chapters including the 7ACRES Kincardine Facility, Growing Techniques and 7ACRES Craft Collective + Future Vision.
The videos are already available via the 7ACRES blog The Stash as well as on the company’s social media platforms. The last episode will be aired live this 4/20.
Canopy Growth unveils behind the scenes look at 7ACRES’ flower production. Photo via Canopy Growth
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“We’re a brand grown by enthusiasts, for enthusiasts, and we’re excited to share our recipe for premium flower production with the industry, from the whole plant hang drying and hand polishing flower to thoughtfully selecting each genetic through intensive phenotypes to ensure consumers are receiving the best expression of each cultivar,” 7ACRES Master Grower Melanie Carruthers said.
Vice president of Global Flower Business at Canopy Growth Kelly Olsen said that the series brings the cannabis community into their hybrid greenhouse facility to get an in-depth understanding of what it takes to grow each cultivar.
“As Canada’s premium flower market leader, we are committed to showcasing the rigour and care that goes into producing 7ACRES high-quality flower and the attributes that set its premium flower apart, such as trichome density, robust flavour, pungent aromas and terpenes,” Olsen said.
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