The weed wireAward-winning retailer Superette opens first Toronto store

The retail startup gained national attention last year by winning four Canadian Cannabis Awards
Michelle Gamage Michelle GamageJuly 29, 20204 min

The popular Ottawa cannabis retail store Superette, Inc. is opening its second retail location — this time in Toronto.

The startup gained national attention last year when it was nominated for five Canadian Cannabis Awards at the Lift & Co. Corp. (TSXV: LIFT and OTCQB: LFCOF) — the most of any company.

Read more: Friendly neighbourhood Superette shortlisted for five Canadian Cannabis Awards

The company took home awards for top store for a single location, startup of the year, top budtender Ellen McKay, and the womxn in weeds – trailblazer category was won by Superette CEO Mimi Lam.

Now the company is opening its doors in Toronto at 1073 Yonge Street in the Summerhill neighbourhood.

“Opening in Toronto is an incredible milestone, and we are so excited to bring Superette to Canada’s largest market,” Lam said in a statement Wednesday.

Award-winning retail store Superette opens new location in Toronto
Superette’s first branded product the Jumping Jack will be available in Alberta private retail stores in August. Press photo

“Retail is our first step in building an immersive brand experience and we are establishing the foundation for prudent expansion of Superette across Canada and beyond.”

In an October interview, co-founder Drummond Munro told Mugglehead that Superette wanted to expand across Canada and hopefully into California in the next couple years, where the brand was beginning to get some buzz.

The store has two more locations planned for Toronto in the entertainment district and Little Italy, as well as a second Ottawa location in The Glebe.

The store is also launching its first Superette-branded weed product, a vape made through partnerships with Fume Labs and Blinc Group. The Jumping Jack cartridge sells 0.5 grams of distillate in an industry-standard 510 format, featuring a single-strain formulation of a Jack Herer and Super Silver Haze cross.

Jumping Jack has been approved by The Alberta Gaming, Liquor & Cannabis Commission and will be available in private retail stores across the province starting in August.

“Fume Labs is excited to have the opportunity to produce premium cannabis extracts for Superette, a reputable brand synonymous with unparalleled attention to detail and consumer experience,” said Robert Ritchot, CEO of Fume Labs’ parent company Humble & Fume.

Top image of Superette’s new Toronto location. Press photo


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