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Monday, May 20, 2024
Mugglehead Magazine
Alternative investment news based in Vancouver, B.C.


AgriFORCE goes with experience for food and representation

AgriFORCE is building a portfolio of AgTech solutions to help improve crop quality and sustainability,

Photo by no one cares on Unsplash

AgriFORCE Growing Systems (NASDAQ:AGRI;AGRIW) listed award-winning communications and marketing agency, Peppercomm, as its global PR agency of record after a competitive evaluation of several firms.

Peppercomm brings experience with developing global brand awareness using an integrated approach including counsel, messaging development, thought leadership, earned media and social media, as well as digital advertising.

“We’re pleased to work with a company that can have a real impact on our food and our planet. The global pandemic and Russian invasion of Ukraine have significantly affected the food supply chain and accelerated the need for solutions to address these extraordinary challenges. AgriFORCE’s IP and expertise are coming to the marketplace at just the right time,” said Steve Cody, CEO of Peppercomm.

Vancouver, British Columbia-based AgriFORCE is building a portfolio of AgTech solutions to help improve crop quality and sustainability, along with offering products and ingredients that provide improved nutrition for consumers.

AgriFORCE Growing Systems is an AgTech company involved in investing and development of crop production and intellectual property using advanced agritech facilities and solutions. The company is presently focused on expansion in North America, European and Asian jurisdictions with the overall aim of delivering plant-based food and products using advanced and sustainable solution platforms. The company’s next moves include fulfilling an agreement to acquire Delphy Group BV, and the recently announced binding letter of intent to acquire Deroose Plants NV, in line with its strategic aims to address key challenges in the agriculture industry.

Peppercomm is an communications and marketing agency based out of New York City but with offices in San Francisco and London. The firm was recently acquired by Ruder Finn, and includes almost three decades of experience serving blue chip clients.

“AgriFORCE is excited to partner with Peppercomm as our agency of record. Peppercomm has strong experience across agriculture, agtech, and consumer brands, including public companies with multinational operations. We are confident that their tight-knit and senior team, with existing industry and media relationships, can bring to life the vision and purpose of AgriFORCE in the months ahead,” said Mauro Pennella, president of AgriFORCE Brands and CMO of AgriFORCE Growing Systems.

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