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Thursday, Oct 6, 2022
Mugglehead Magazine
Alternative investment news based in Vancouver, B.C.

Food

PlantX Life and Future Farm bring plant-based collaboration to Venice Beach

The collaboration includes menu additions, weekly events, and a high impact indoor mural which will work as significant advertising for Future Farm.

PlantX
Photo by Ella Olsson on Unsplash

PlantX Life (CSE:VEGA) has announced a collaboration with plant-based food and lifestyle brand, Future Farm, at its Venice Beach Vegan Popup by Xmarket.

The collaboration includes menu additions, weekly events, and a high impact indoor mural which will work as significant advertising for Future Farm, constructed by the Xmarket retail store. The partnership will also build on the success of the two-month Dream Pops promotion offered in the summer.

“We absolutely love Future Farm products and we know our customers will too. Customers can drive by our store and try out these new and exciting menu items. Additionally, delivery is available through Door Dash and Uber Eats. On September 14, we will co-host an event with Artronika, Future Farm and Pizza 108, featuring pizzas using Future Farm products for the first time ever. Additionally, we will be promoting the Future Farm brand in all our stores, including Canada. We expect to provide Future Farm with premium placement and sampling events throughout the next three months at several PlantX locations, extending the collaboration beyond Southern California,” said Lorne Rapkin, PlantX CEO.

PlantX has an ecommerce platform that serves as a quick stop spot for all things plant-based from products to education and community. It has a number of different fast growing verticals, and gives customers across North America access to 5,000 plant-based products, and includes aspects of delivery services for meals as well as indoor plant delivery. At present, it also has plans in motion to expand its operation to include a juice and coffee company.

Future Farm is a Latin American plant-based food company from Brazil, which is now sold in 30 countries ranging from Sweden to Chile to the United States.

Some of the intended changes and offerings include two new sandwiches made by Future Farm’s chief chef Dennis Samala, including Chicago Style Future Sausage & Pepper Hoagie Roll and the Barbacoa Future Beef Street Torta. In addition, the Venice Beach store will feature Future Farm products, including meatballs, burgers, and sausage, all made from top-quality, fairly-grown, non-GMO ingredients.

“We’re excited to partner with PlantX on our journey to change the way the world eats. The PlantX triple threat of retail, e-comm and delivery will help Angelenos get their Future Farm fix whenever the mood strikes. We look forward to continuing to partner throughout the fall via activations and events that will bring the Future Farm brand to life,” said Clare Premo Perez, North American marketing director at Future Foods.

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