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Thursday, Aug 11, 2022
Mugglehead Magazine
Alternative investment news based in Vancouver, B.C.

Beverages

2022 Cannabis Drinks Expo hones in on ‘Growing The Category’ this year

Popular trade show showcasing a growing industry makes its way to San Francisco and Chicago

2022 Cannabis Drinks Expo hones in on 'Growing The Category' this year
Photo via Cannabis Drinks Expo

An industry-growth-themed trade show making its third annual appearance plans to help compel the international community to develop a greater thirst for cannabis drinks this summer.

The upcoming Cannabis Drinks Expo hosted by the Beverage Trade Network will be centred around helping newcomers to the THC-infused beverage market familiarize themselves with the industry through a unique platform, better enabling them to develop new products. Everything from THC-spiked energy drinks to infused wines have been finding a place on retailer shelves in recent days.

This business-to-business (b2b) event is the largest of its kind, which will also be concentrated on building new professional relationships between drink lovers and producers across the United States and internationally.

Read more: Mary Jones soda makes summer debut in the golden state

Read more: Truss Beverages expand THC-infused drink catalogue

Organizers invite participants and guests to browse an extensive expo floor and enjoy a full day of presentations from some of the leading names in the cannabis industry. They also credit the growing popularity of pot-infused libations to a population that is becoming more focused on health and wellness and looking for alternative beverage varieties.

“The cannabis entrepreneur who attends will be offered precious information on everything from the planning stages of crafting a cannabis-infused drink brand to formulation, regulations and compliance, branding, marketing, and the distribution of a cannabis drink product. We have outstanding experts in their field to clarify and explain the whole process. No stone will be left unturned. Cannabis-infused drinks are not just the ‘newest cannabis craze’. Studies show that in the US, consumers are steadily moving away from alcoholic choices,” said Cannabis Drinks Expo organizers.

Prominent producers present at the expo will include BevZero, Boston Beer Co., California Wellness Beverage Co LLC, Cannabistry, Soultopia, Tinley’s Beverage Company and several others.

Photo via Cannabis Drinks Expo

 

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