As the world slowly grinds towards the end of days, a new partnership between the Lutheran Church and cannabis has sprung up in Florida.
The Lutheran Social Services in America and Trulieve Cannabis, Corp. (CSE: TRUL and OTCQX: TCNNF) announced Tuesday an unlikely partnership to create online videos to help isolated Floridians connect with available social services and resources during the COVID-19 pandemic.
The initiative is Trulieve’s way of giving back to the community that helped it grow from one store to 45 across Florida over the past four years, CEO Kim Rivers said in a press release.
“The current COVID-19 pandemic has been devastating to so many; not just to our Trulievers, but to the communities we are fortunate to call home. We feel honoured that we can use our platform to help our fellow Floridians find, access, and understand the resources available to them and are thankful to our long-term community partners in helping us do so,” Rivers said.
The cannabis company has already posted a handful of helpful tutorial videos on Trulieve’s YouTube page, which lead viewers through how to create a medical cannabis patient profile, or how to place an online order.
The LSSA is one of the country’s biggest health and human services networks, with over 300 Lutheran social ministry organizations and around US$22 billion in annual revenue, the network’s website says.
The half-hour long video will focus on information about how to apply unemployment insurance, locating nearby food banks, and help with health insurance.
The video will stream April 4 on Trulieve’s YouTube page.
Trulieve is also partnering with the National Alliance on Mental Illness in Sarasota County to create a steam to talk about mental illness and resources for mental health. The non-profit says it uses “support, education, awareness and advocacy,” to improve the lives of people living with mental illness.
That stream will run April 7 also on Trulieve’s YouTube page.
Top image of Ásólfsskálakirkja, a Lutheran church in Iceland. Photo by Matt Riggott via Wikimedia Commons