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Tuesday, Dec 7, 2021
Mugglehead Magazine
Cannabis & psychedelics industry news based in Vancouver, B.C.
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Tilray signs deal with Great North Distributors to boost Canadian presence

Great North is now the exclusive representative for Tilray’s products nationwide

Tilray signs deal with broker Great North to boost Canadian presence
Premium brand Broken Coast is produced in B.C.'s Cowichan Valley. Photo by Nick Laba

Multi-national cannabis operator Tilray, Inc. (TSX: TLRY) (Nasdaq: TLRY) says it’s partnered with an experienced cannabis sales and marketing agency to accelerate the growth of its brands in Canada.

On Wednesday, the Nanaimo-based company said it signed a national brokerage agreement with Great North Distributors Inc. — Canada’s first national sales broker for legalized adult-use cannabis — to be the exclusive representative for Tilray’s complete portfolio in the country, excluding Quebec.

Tilray owns cannabis brands Broken Coast, Solei, Canaca, The Batch, Riff, Chowie Wowie and Good Supply.

Great North has been a great partner in helping Tilray achieve its leadership position in Canada, says CEO Irwin Simon.

“This agreement will further drive exceptional route-to-market efficiencies for our comprehensive portfolio of adult-use cannabis brands and innovative 2.0 products,” he said in a statement.

“In addition, their territory managers and coast to coast coverage enable us to have boots on the ground to drive focus on educating budtenders and consumers on our carefully curated portfolio of brands and high-quality products.”

Read more: Tilray hires ex-Bacardi GM as president

Read more: Tilray says it’s fighting ‘ankle biters’ for sales in Q1 call

Securing Tilray’s trust cements Great North’s cannabis sales leadership position in Canada, company president Doug Wieland said.

“Great North has executed in the Canadian cannabis market since day one and will immediately bring value in sales execution, as well as the core competencies that come from our leadership team’s alcohol beverage expertise to Tilray’s family of brands.”

Great North is a subsidiary of alcohol distributor Southern Glazer’s Wine & Spirits, and is the first national sales broker for cannabis retailers.

Early this year, the company made a similar deal with Aurora Cannabis Inc. (NYSE: ACB) (TSX: ACB).

 

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