Canadians will have another option among the mounting selection of value brands, as The Supreme Cannabis Company, Inc. (TSX: FIRE) debuts its Hiway product line.
The new brand is “dedicated to providing frequent cannabis consumers with affordable products that do not compromise on quality,” Supreme said in a statement Monday.
Hiway is entering the Canadian market with Hiway Hash, a “potent” two gram solvent-free concentrate. Supreme says additional product offerings are on the way, including large format flower, additional concentrate products, extracts and vapes.
According to the statement, Hiway Hash will initially launch in Alberta, British Columbia and Ontario — with additional provinces to follow. A spokesperson told Mugglehead the product should arrive in B.C. by end of week, and in the other two starter provinces by early next week.
Read more: Supreme Cannabis delays product rollout amid Covid-19 pandemic
The product is made by compressing dry sift kief from trichome-dense, whole plant hung dried cannabis, Supreme says. And the result is a brick of blonde hash that’s divided into two gram pieces. The company says its “high-value” hash boasts aromatic notes of sour citrus, diesel and spice as well as lemon and pepper flavours.
While Supreme continues to see a “strong market” for its premium 7ACRES products, CEO Beena Goldenburg says there’s a tremendous consumer response to more affordable cannabis offerings. In July, $6 per gram accounted for approximately 40 per cent of Ontario’s flower sales, she says.
“With Hiway, we aim to exceed consumer expectations for value products by delivering a quality product at an affordable price,” Goldenburg said in the statement. “With the launch of this value-oriented brand, we are leveraging our competencies, capacity and efficiencies to build market share and create an exceptional experience for more cannabis consumers.”
Supreme will be promoting Hiway across Canada through a partnership with sales agency Humble & Flume Inc.
Top image of B.C. Highway 5 by Dimbeko via Wikimedia Commons