Connect with us

Hi, what are you looking for?

Saturday, Dec 4, 2021
Mugglehead Magazine
Cannabis & psychedelics industry news based in Vancouver, B.C.
  • Loading stock data...

The weed wire

Supreme Cannabis debuts Hiway value brand

Company says the new product line is targeted at ‘frequent’ consumers

Supreme Cannabis debuts Hiway value brand - BC

Canadians will have another option among the mounting selection of value brands, as The Supreme Cannabis Company, Inc. (TSX: FIRE) debuts its Hiway product line.

The new brand is “dedicated to providing frequent cannabis consumers with affordable products that do not compromise on quality,” Supreme said in a statement Monday.

Supreme Cannabis debuts Hiway value brand

Press image via Supreme Cannabis

Hiway is entering the Canadian market with Hiway Hash, a “potent” two gram solvent-free concentrate. Supreme says additional product offerings are on the way, including large format flower, additional concentrate products, extracts and vapes.

According to the statement, Hiway Hash will initially launch in Alberta, British Columbia and Ontario — with additional provinces to follow. A spokesperson told Mugglehead the product should arrive in B.C. by end of week, and in the other two starter provinces by early next week.

Read more: Supreme Cannabis delays product rollout amid Covid-19 pandemic

The product is made by compressing dry sift kief from trichome-dense, whole plant hung dried cannabis, Supreme says. And the result is a brick of blonde hash that’s divided into two gram pieces. The company says its “high-value” hash boasts aromatic notes of sour citrus, diesel and spice as well as lemon and pepper flavours.

While Supreme continues to see a “strong market” for its premium 7ACRES products, CEO Beena Goldenburg says there’s a tremendous consumer response to more affordable cannabis offerings. In July, $6 per gram accounted for approximately 40 per cent of Ontario’s flower sales, she says.

“With Hiway, we aim to exceed consumer expectations for value products by delivering a quality product at an affordable price,” Goldenburg said in the statement. “With the launch of this value-oriented brand, we are leveraging our competencies, capacity and efficiencies to build market share and create an exceptional experience for more cannabis consumers.”

Supreme will be promoting Hiway across Canada through a partnership with sales agency Humble & Flume Inc.

Top image of B.C. Highway 5 by Dimbeko via Wikimedia Commons

 

nick@mugglehead.com

@nick_laba

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Health and Safety

Science doesn't know yet, but one psychedelic researcher is chasing clues to see if it can

Canada

As more medium-to-small producers came into play this year, great weed started hitting legal shelves at fairer prices

Culture

Punishments for possession include caning and the death penalty. Despite a global trend of reform, The Fine City remains staunch in its anti-drug stance

Analysis

While legal weed businesses decry enforcement of their accounts, the platform says it's keeping its all-ages community safe