Hexo Corp. (TSX: HEXO; NASDAQ: HEXO) is set to produce the cannabis products of one of the most famous boxers worldwide and launch it on the Canadian market.
On Tuesday, the cannabis producer announced a partnership with Tyson 2.0, Mike Tyson’s cannabis brand that so far has only been sold in the United States but as of the fall, Canada will start selling them.
Hexo will produce Tyson 2.0 cannabis products including its flower, pre-rolls, edibles and vapes.
“We know that Canadians have been eager to try the Tyson 2.0 line and we’re excited to have signed this deal with Hexo, the ideal partner to produce the high-quality premium and affordable, cannabis flower, concentrates and consumables that we’re known for,” Tyson 2.0 co-founder and ex-boxer Mike Tyson said.
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“We’re delighted that HEXO has been chosen as the exclusive Canadian producer for TYSON 2.0 brands,” said Charlie Bowman, CEO of HEXO Corp.
“Our boutique cultivation capabilities and product offerings enable HEXO to elevate the consumer’s cannabis experience. With their broad product range from flower to straight edge pre-rolls to edibles, the TYSON 2.0 brand fits perfectly into HEXO’s market-leading portfolio.”
“Our partnership with Hexo allows us to deliver Tyson 2.0’s vision of a premier cannabis experience to Canadians,” Tyson 2.0 president Chad Bronstein said.
“Tyson 2.0 is dedicated to bringing innovative cannabis products to market and Hexo’s strong reputation as the leader in quality standards made them the obvious choice in Canada.”
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