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Monday, Jul 4, 2022
Mugglehead Magazine
Alternative investment news based in Vancouver, B.C.


Entourage debuts THC-infused drinks in partnership with popular U.S. brewery

Cannabis beverages continue to gain popularity and approval in Canada, according to industry analysts

Entourage debuts THC-infused drinks in partnership with popular U.S. brewery
Good Day Iced Tea. Photo via Entourage

Leading cannabis producer Entourage Health Corp. (TSX-V: ENTG) (OTCQX: ETRGF) (FSE: 4WE) and the producers of popular American alcoholic drinks will release their first non-alcoholic, cannabis-infused drink just in time for the summer.

On Tuesday, the Toronto-based firm announced the launch of TeaPot, which is a new line of cannabis-infused drinks released in partnership with the Massachusetts-based alcohol manufacturer The Boston Beer Company, Inc. (BBC) (NYSE: SAM) that produces brands such as Twisted Tea and Samuel Adams.

TeaPot includes Good Day Iced Tea, which comes in a 355-millilitre can that contains real-lemon black tea and has 5 milligrams of THC coming from Entourage’s Pedro’s Sweet Sativa cultivar. The brand will introduce additional beverages in the coming months and the first TeaPot products will be available in July.

The new beverages were developed and formulated alongside Boston Beer’s cannabis subsidiary BBCCC Inc., and Peak Processing Solutions based in Windsor, Ontario.

The BBC stock increased by 3.18 per cent on Wednesday to US$333.41 on the New York Ventures Exchange.

Read more: Entourage increases fiscal year revenue 42% to $42.2M

Read more: Entourage and Pineapple Express to offer same-day medical pot delivery

Entourage debuts THC-infused drinks in partnership with popular U.S. brewery

Boston Beer Company’s first brand of beer was named Samuel Adams after Founding Father Samuel Adams, an American revolutionary patriot. Photo via The Boston Beer Company

“The BBC team has a storied history and pedigree for producing some of the most beloved craft beverages in North America and we’re thrilled to be introducing yet another consumption method for the canna-curious consumer and growing self-care market,” Entourage CEO George Scorsis said in a statement.

Entourage stock stayed flat at C$0.065 on Wednesday on the Canadian Ventures Exchange. 

The popularity of cannabis-infused drinks in Canada continues to grow, and in an industry update from the analytics firm Brightfield Group it was revealed that the U.S. CBD market size was projected to increase by a staggering $6 billion in the next four years, largely attributed to the rise in demand for cannabis-infused beverages.

In March this year the pot-infused beverage market share has increased by a whopping 850 per cent according to Headset retail data, about double that of the United States.


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