From the company that says it’s defining the future of cannabis, comes an 11,000 square-foot retail space that appears to be an even sleeker version of Canada’s moderne legal weed stores of the present.
Aurora Cannabis Inc. (TSE: ACB) opened its flagship store Wednesday morning in West Edmonton Mall, which still holds the title for North America’s most gargantuan ode to consumerism.
Many legal cannabis stores in Canada have adopted modern interior designs, styled with minimalist layouts, glossy white surfaces and digital screens — a stark contrast to the comparatively cluttered bulk-barn aesthetic of pre-legalization dispensaries.
In a press release, the company said it would be the mall’s exclusive cannabis retailer. Aurora, headquartered in Edmonton, spoke on its roots in the city.
“Aurora is proud to call Edmonton home,” CEO Terry Booth said in the release. “It’s here where we established our roots and built our business. There’s no better place for us to open the doors to our flagship store and to welcome consumers from all over the world to join us in celebrating how far the cannabis movement has come and how quickly it continues to grow.”
The store, which features design highlights for “embracing nature” and “bringing the outside in,” has a digitally reproduced skylight, multiple merch displays and a bar. A spokesperson told Mugglehead that during in-store events the bar could serve cannabis-inspired food and drink such as hemp-based or terpene-infused items.
The company also plans to use the store as an event space to host cannabis industry professionals, chefs, artists and other experts.
Aurora’s stock was up 4.67 per cent on the day, closing out regular trading hours at $3.36 a share.
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