Rose LifeScience Inc. has added a new family-run Quebecois micro-producer to its collective of craft cannabis growers, and joined forces with a local hemp producer to release a high-CBD brand.
On Friday, the company said it’s partnering with AMDJ-canna, based in Amos, Quebec, to Rose’s craft cannabis collective DLYS.
The craft brand launched last year. AMDJ will join other small-batch growers including MindiCanna, Cannafrogs and Organique of Beauce LaHoja
Last year, Village Farms International, Inc. (TSX: VFF) (Nasdaq: VFF), the parent company of Pure Sunfarms, bought a 70-per-cent stake in Rose for a deal totalling $46.7 million.
“We’re all working toward the same thing: better, more responsible cannabis for Quebecers, made and distributed at home, in Quebec,” Rose CEO Davie Zaffino said in a statement.
“Thanks to the effort and quality from AMDJ, and the passion their family has, that’s exactly what’s happening. We can all take some solace in this.”
AMDJ says it’s consistently developing growing techniques to increase product quality, using high-end nutrients while combining machine and hand trimming.
“This is a big moment for our business, our family, our team, and especially our first product under the DLYS brand,” AMDJ-canna president Alain Blanchette said. “Being available to Quebecers right across the province is a true milestone in our company’s young history.”
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In a separate statement Friday, Rose said it’s teaming up with artisanal hemp producer Après La Pluie, based in Bedford, Quebec. The hemp producer focuses on outdoor, non-psychoactive cannabis. The partnership will debut a CBD-based product under the Six Lunes brand.
“With Six Lunes, consumers will see there is an alternative to mass production,” Après La Pluie founder Aurélien Pochard said in a statement. “We can grow high-quality craft cannabis while ensuring the sustainability of our region’s farmland.”
Après La Pluie says it follows regenerative agriculture practices, and focuses on non-psychoactive cannabis products. Photo via Après La Pluie
Rose LifeScience is a leading third-party cannabis partner, acting as the sole direct-to-retail sales, marketing and distribution entity for Entourage Health Corp. (TSXV: ENTG) (OTCQX: ETRGF) (FSE: 4WE), Sundial Growers Inc. (Nasdaq: SNDL), Tilray, Inc. (TSX: TLRY) (Nasdaq: TLRY) The Flowr Corporation (CVE: FLWR), as well as 10 micro and craft growers throughout Quebec.
The company also owns Tam Tams, a legal weed brand, processed at its licensed 55,000 square-foot facility in Huntingdon.
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