Quebecois cannabis producer Rose LifeScience Inc. has launched its products in a different province for the first time.
On Wednesday, the firm said it will launch Tam Tams and Homage cannabis brands into the Ontario market. Tam Tams is inspired by the inclusive urban culture of Montreal and brings its reputation for quality, indoor-grown products with the hybrid cultivar Godfather Kush.
The Homage brand represents products from a national collective of craft producers curated by ROSE. Its most popular product –also available in Ontario now– is Blue Iguana, which is a hybrid cultivar crafted by Lahoja in Beauce, Quebec.
Read more: Village Farms buys majority stake in Rose LifeScience for $46.7M
CEO Davide Zaffino said the Homage collective is an exciting model as it brings together Canada’s best craft producers, so their products can reach consumers under one brand.
“This kind of service and collaboration is a big part of our mission at Rose because it progresses the industry and supports people who are great at what they do.”
He said this is a big moment for the company, but also for Québec as a leader in the cannabis space.
“Our expansion shows an appetite for the consumer-focused brands and services that customers in our home province have come to rely on,” Zaffino added.
Since 2021, Rose has successfully launched seven cannabis brands in the Quebec market.
In November last year, farming multinational Village Farms International, Inc. (TSX: VFF) (Nasdaq: VFF) bought 70 per cent of Rose via a share-purchase deal involving $19.9 million in cash and 2,411,280 common shares valued at $26.8 million.