The weed wireRevenue growth stagnates for Charlotte’s Web

A decrease in business-to-business sales was offset by increase in direct-to-consumer sales, company says
Nick Laba Nick LabaMay 14, 20205 min

Revenues have slowed for the second straight quarter for U.S. medical producer Charlotte’s Web Holdings, Inc. (TSX: CWEB).

On Thursday, the company reported earnings for the first quarter of the year ended March 31.

Charlotte’s Web reported a total revenue of US$21.5 million from the quarter, compared to US$21.7 million in the same quarter last year and US$22.8 million Q4 2019.

The company’s adjusted earnings before interest, taxes, depreciation and amortization was a reported loss of negative US$5.7 million. Losses were less than the negative US$10.2 million reported in the last consecutive quarter, but less favourable when compared to the positive EBITDA of US$4.5 million reported in Q1 2019.

At the end of the quarter, the company reported having $US53 million in cash and cash equivalents, down from $68.6 million in the previous consecutive fiscal period.

In March, Charlotte’s Web said it’s acquiring Abacus Health Products, Inc. (CSE: ABCS) in an all-stock transaction. The deal with the over-the-counter topical producer is expected to close in Q2 or early Q3 this year, the company said. After the transaction, Abacus shareholders will own around 15 per cent of Charlotte’s Web, according to the statement.

Read more: Charlotte’s Web expands CBD market share lead with Abacus Health acquisition

Abacus distributes the industry’s widest portfolio of topical CBD SKUs through more than 12,000 doors including the three largest U.S. pharmacy chains, and also reaches 16,500 health care practitioners, Charlotte’s Web says.

CEO Deanie Elsner said first quarter revenue was ahead of expectations, which was driven by direct-to-consumer sales on its e-commerce platform.

“Operationally we have not had any business disruptions from COVID-19 and have adapted well to the remote working environment,” she said.

Lower business-to-business (B2B) sales were offset by increased direct-to-consumer (DTC) sales in the quarter, the company said.

B2B sales were 31.5 per cent lower year-over-year, accounting for 34.4 per cent of total revenue in the quarter as the natural retail channel struggled with overcrowding due to increased competition, according to Charlotte’s Web, while a lack of FDA regulatory guidelines held back the adoption of ingestible products.

However, the company says its DTC net sales grew by 29.4 per cent year-over-year as online traffic and high conversion rates continued to increase through ongoing marketing efforts. Charlotte’s Web reported that new consumer acquisitions increased 25 per cent year-over-year, and conversion rates increased by 77 per cent.

DTC net revenue accounted for 65.6 per cent of total revenue in the first quarter, compared to 50.2 per cent for the same period in the prior year, the company says.

Top image via Charlotte’s Web

 

nick@mugglehead.com

@nick_laba

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