Charlotte’s Web Holdings, Inc. (TSX: CWEB)(OTCQX: CWBHF) signed an agreement with a distributor of European specialty food and beauty products to grocery and retail shops.
On Thursday, the CBD-focused firm announced the agreement with Stark Foods International which delivers products in the United States coast-to-coast. Stark Foods uses a direct delivery model in the New York Tri-State area and a nationwide direct-to-retailer or sub-distributor.
The distributor supplies some of the largest drug, grocery and mass retailers as well as specialty independent retail not served by mainstream distributors.
“Stark is a well-respected distribution partner with particular strength in curated European products, where Charlotte’s Web has the opportunity to significantly increase its awareness to new groups of consumers ,” said Jacques Tortoroli, Chief Executive Officer of Charlotte’s Web.
“Initial distribution will focus on making further in-roads to the high value New York Tri-State area through Stark’s top independent retailers.”
Stark’s COO Vasilike Miksa said the company saw an opportunity to introduce its customers to trusted wellness products that align with their purchasing habits but aren’t broadly available in some of our channels.
“Our decision to add CBD to our offerings, and specifically Charlotte’s Web, is due to the best-in-class reputation that Charlotte’s Web has earned as the CBD pioneer and market leader. Charlotte’s Web, known for quality and brand strength, will provide our customers and end consumers with natural wellness solutions to help them better their everyday lives,” Miksa added.