An award-winning company from Washington specializing in cannabis, music and media publicized the launch of its upcoming second annual North American Weed Tour (NAWT) on Monday via its website.
Respect my Region (RMR) plans to host an assortment of Instagram live streams promoting cannabis products and technology including kitchens, retailers, labs and farms. The cannabis culture guru will also be presenting 250 podcast episodes on different sectors and characteristics of the industry.
RMR started off as a clothing line back when the company founders were studying at Central Washington University approximately 10 years ago. It has since evolved into a full-fledged music and lifestyle platform capable of fostering an event like this one.
Throughout the course of the annual NAWT from July 10 to Dec. 15, 2022, RMR will be appraising over 500 products. The company will also be promoting various brands in multiple categories of recreational markets and spotlighting over 100 industry leaders via Facebook, YouTube, Twitch, LinkedIn and Twitter.
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RMR is a brand that provides content creation and distribution, advertising, influencer campaigns and event promotion. Founded in 2011, the company has maintained a community-focused platform that helps link people to local culture. The group also takes pride in supporting cannabis and music markets in the U.S. and Canada.
Photo via RMR
“Scaling the tour with these new series will allow us to magnify the stories of new brands and businesses across North America even more. This year, the tour has been specially crafted to have a greater impact on cannabis brands in emerging markets while also amplifying the success of industry leaders and innovators,” said RMR CEO and Founder, Mitch Pfeifer.
Co-owner of the company – Joseph Brabo, said that the tour last year was immensely successful. He also added that the company was excited to escalate its campaign to include more than just podcast interviews and product reviews. The upcoming tour this year will feature an educational series called 420 University with special guest and content creator – Betty Krocker Bakes, along with a new Canadian Cannabis Podcast from RMR.
Public Relations and media partnerships for the NAWT this year will include Skunk Magazine, AZ Cannabis News, Ganjapreneur and many others.
