Gamelancer Gaming (CSE:GMNG) (OTCQB:WDRGF) has teamed with one of Canada’s largest banks to develop and broadcast a video financial literacy campaign across its TikTok channels.
The financial literacy campaign will be produced by Gamelancer Studios, and feature short-form video content to help teach its GenZ gaming audience how to make informed choices when opening a chequing account, choosing a credit card or making other financial choices.
“The 24,000,000+ GenZ gamers on the Gamelancer TikTok network increasingly rely on their online community to aid them in making crucial decisions, such as which financial institution to bank with. Whether opening their first chequing account, getting their first credit card or line of credit, to car insurance and even a mortgage, GenZ gamers gather a lot of the information which informs that decision from their online peers and the platforms they spend time on. Through in-house produced content, curated by Gamelancer Studios in Vancouver, we work with financial institutions to help them connect with the GenZ community on the number one downloaded app and the most popular website in Canada, TikTok,” said Jon Dwyer, chairman and CEO, Gamelancer Gaming.
An acquisition by Wondr Gaming earlier this year, Gamelancer Gaming is a mobile-focused social media network involved in gaming. It generates over 1.2 billion monthly video views over 27 owned channels. It has 28.4 million followers on TikTok, Instagram and Snapchat, the majority of who are located in the United States, Canada, the United Kingdom, and Australia.
The company’s chief revenue stream is through their sale of direct and programmatic media across its network to the world’s largest brands, making use of advanced data analytics, it provides its audience curated content relevant to the GenZ and Millennial gaming demographics, giving brands access to the largest media inventory in gaming across TikTok, Instagram and Snapchat. The company also monetizes its variety of Snapchat Discover channels with monthly recurring revenue.
The campaign was filmed with GenZ gamers and influencers from the Vancouver area, and will be geolocated to Canada when broadcast. Gamelancer owns the largest gaming network on Tiktok in Canada and also the largest multi-channel gaming network on TikTok around the world.
In related news, Gamelancer appointed Storm Boswick to its board of directors.
Boswick is presently the founder and managing director of TRE Advisors, and has played key roles in the investment community and other related industries. He was part of Goldman Sachs research department, as well as a partner and project manager at J&W Seligman, a project manager at Sigma Capital.
“Mr. Boswick has been a trusted adviser to management and an investor and supporter since we went public in May of last year. Storm’s extensive capital markets and M&A experience will be a significant asset to the company moving forward,” said Dwyer.
