A British company specializing in women’s health tech just unveiled a new invention that has been attracting a lot of attention.
Elvie showcased its “Rise” smart baby jumper product at the CES 2025 convention on Monday. It can be converted into a bassinet or horizontal crib without having to move the child, thereby making it a two-in-one device of sorts.
Other jumpers accomplish this, but they aren’t quite as fancy and don’t have built-in motors, sleep-tracking features and a mobile application to go with them as the Rise does. You can control how fast it bounces from your mobile phone and convert it into a bed remotely too.
One of its key marketing points is that it adheres to guidelines the American Academy of Pediatrics created. These include having a firm flat mattress, breathable fabrics and a retractable harness.
But, this infant gadget will run you about US$800 and you’ll only be able to use it for six months before your toddler outgrows it. Perhaps it is best for mothers who plan on having more than one child.
Elvie’s chief product officer says the Rise gadget has been rigorously tested in 13 different trials. Its battery can last for three to four hours per charge.
Multi-purpose, less pricey
It is more expensive than many baby jumpers on the market but less costly than popular smart bassinets like the Cradlewise or Snoo (US$1,695).
It is not quite as hard on the wallet as another smart crib being showcased at CES 2025 that uses AI to detect when it’s time to change a baby’s diaper, among other things, either.
The state-of-the-art US$1,000-dollar Bosch “Revol” uses sensors, AI and cameras to keep close tabs on an infant’s vital signs.
It will become available throughout China by year-end and the United States later on.
Bosch Revol. Image credit: Webtekno
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Breast pumps are Elvie’s flagship products
The UK company has two varieties of breast milk capture devices: the Elvie Pump and Elvide Stride. The first is more expensive, costing about US$550, while the latter is only US$200.
The New York Times recognized the Elvie Pump as the best wearable device of its kind on the market last year.
“The Elvie Pump allows you to pump from anywhere—quietly and fairly discreetly—without having to change out of your normal bra,” writers Caitlin Giddings and Coco McCracken explained in September. “It has just six small parts to assemble and disassemble and five parts to clean, and its app gives you a sense of how much you’re pumping.”
Other publications, like New York Magazine and Women’s Health, regard Elvie’s breast pump products quite highly too and have written favourable reviews.
Elvie was founded in 2013 by the British Entrepreneur Tania Boler and Alexander Asseily — a tech investor and creator of the environmentally focused venture capital firm the Zulu Group.
NEWS: Elvie launches Rise, an all-in-one smart bouncer and bassinet, at CES.
• Transforms from bouncer to lie-flat bassinet
• SootheLoop™ tech repeats bounce
• Firm mattress supports day & night sleep
• App tracks sleep & controls bounce
• Portable with collapsible legs &… pic.twitter.com/JKcNwiPsw5— Ritwik Pavan (@ritwikpavan) January 6, 2025
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