Domino’s Pizza Inc. (NYSE: DPZ) and Microsoft (NASDAQ: MSFT) are joining forces to use artificial intelligence and cloud computing to streamline the pizza company’s operations.
The pizza chain said in a press release on Wednesday that it intends to use the Microsoft Cloud and Azure OpenAI Service to personalize and simplify the ordering process, as well as assist with inventory management and other daily functions.
Domino’s has been actively exploring the potential of data and AI technologies to enhance its store processes and efforts have now progressed to the initial phases of creating a generative AI assistant, powered by Azure OpenAI Service.
In addition to making it easier to order pizzas, this AI assistant will help store managers with their daily tasks, such as inventory management, ingredient ordering and staff scheduling.
The company also plans to use the system’s predictive tools to enhance pizza preparation and quality control with the overall objective being to give store managers more time to improve experiences for both staff and customers.
“Our collaboration over the next five years will help us serve millions of customers with consistent and engaging ordering experiences, while supporting our corporate stores, franchisees and their respective team members with tools to make store operations more efficient and reliable,” said Kelly Garcia, Domino’s executive vice president and chief technology officer.
Additionally, Microsoft and Dominos will create an Innovation Lab as a component of their strategic partnership. This collaborative venture will bring together the expertise of leaders from both organizations, alongside engineers, to expedite the development and release of innovative solutions for smart stores and advanced ordering systems.
These efforts are aimed at ensuring that Domino’s remains at the forefront of technological advancements. Both companies are also implementing responsible AI practices that safeguard customer data and privacy.
“As consumer preferences rapidly evolve, generative AI has emerged as a game changer for meeting new demands and transforming the customer experience,” said Shelley Bransten, Microsoft corporate vice president, global retail, consumer goods and gaming industries.
“There is no better or more integrated platform than the Microsoft Cloud for delivering an AI-enhanced and connected experience that will drive loyalty and engagement for millions of customers, franchisees and employees.”
Artificial intelligence has many attractive options for companies
AI integration offers companies several benefits. It helps analyze data, automates tasks, improves customer service while enhancing security, making businesses more customer-focused and competitive.
Additionally, AI-driven customer service chatbots and virtual assistants provide 24/7 support, enhancing customer satisfaction. Personalization powered by AI can significantly improve customer experiences and boost sales. AI can also enhance security through advanced threat detection and fraud prevention.
Here are three companies that have integrated AI into their operations.
Beyond Amazon‘s (NASDAQ: AMZN) deal with Anthropic to develop safer generative artificial intelligence models and improve access to Amazon Web Services. It actually employs AI across various aspects of its business, from enhancing its recommendation engine to improving logistics and supply chain management through AI-driven robots in their warehouses. The company also uses AI in its voice-activated assistant, Alexa, and in its cashier-less Amazon Go stores.
Tesla (NASDAQ: TSLA) uses AI in its electric vehicles (EVs) for features like autopilot, adaptive cruise control and self-driving capabilities. Tesla’s AI continuously collects and analyzes data from its vehicles to improve safety and performance through over-the-air updates.
Netflix (NASDAQ: NFLX) leverages AI to recommend personalized content to its subscribers. Its recommendation system analyzes user viewing history and preferences to suggest movies and TV shows, therefore tailoring the streaming experience to the user’s tastes over time.