Curaleaf Holdings, Inc. (CSE: CURA / OTCQX: CURLF) has launched a limited-edition brand with licensed legacy farmers and diverse operators in California.
On Tuesday, the leading cannabis company announced it released “The Farmer’s Select” program under its Select brand with its Elite Live collaboration now available across the state.
For the collaboration, Curaleaf partnered with Delighted Farms which is an indoor farm managed by a team of legacy California growers.
The program aims to “uplift” smaller craft operators across the Golden State. It first launched in April 2022 with Sonoma Hills Farms which is a Sun+Earth certified cannabis farm on 60-acres in Sonoma Valley.
The first limited-edition products sold out in less than two weeks and it pushed Curaleaf to explore more ways of supporting craft genetics grown by farmers.
Select’s latest product collaboration transforms Delighted Farms flower into the Select Elite Live Oil and is now available at pot shops across California in three strains including Nepali Sunrise, Frozen Gushers and Gas Pie.
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“On behalf of the Select brand, we are proud to launch The Farmer’s Select program and reaffirm our commitment to creating an equitable cannabis industry where all can participate and hopefully, partner together to strengthen the industry,” Curaleaf CEO Matt Darin said.
“This one-of-a-kind program not only connects cannabis industry leaders, but it also highlights skills of innovative growers, talented extractors and other vital figures that power California’s cannabis ecosystem.”
Joshua Pritchard, Founder & CEO of Delighted Farms said Curaleaf and Select’s commitment is to provide quality products that align with Delighted’s commitment to producing premium, top-quality cannabis flower that honours the history and cannabis culture of California.
“We’re excited to introduce our collaboration with Select, and we’re happy to help break the stigma of “us versus them” competition in the cannabis community,” Pritchard said.
“The spirit of the plant is about sharing and connecting, and partnerships based on quality lift up our industry. We look forward to crafting more premium products in the future.”
