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Wednesday, Feb 8, 2023
Mugglehead Magazine
Alternative investment news based in Vancouver, B.C.

Cannabis

Curaleaf expands The Farmer’s Select program with Autumn Brands cannabis

The product line includes Jetlato, Pineapple MAC and Banana Jelly

Curaleaf expands The Farmer's Select program via Autumn Brands
Photo via Autumn Brands

Curaleaf Holdings, Inc. (CSE: CURA)(OTCQX: CURLF) has released its third craft cannabis product collaboration with the woman-led and family-owned producer Autumn Brands.

The Massachussets-based firm announced Thursday that The Farmer’s Select products are available on shelves now and up for sale at some dispensaries in California.

Curaleaf announced that its third “The Farmer’s Select” product collaboration is now available across California in partnership with Autumn Brands, a woman-and-family-owned farm nestled on the coast of Santa Barbara County.

Autumn Brands’ cannabis is grown using sustainable farming techniques, natural sunlight and no-spray cultivation. Utilizing a closed-loop watering system, Autumn Brands ensures that no water is wasted during the growing process and all organic waste is composted.

The Farmer Select’s latest collaboration transforms Autumn Brands’ flower into the Select Elite Live Oil. The limited-edition product line is now available at dispensaries across California in three strains including Jetlato (sativa), Pineapple MAC (hybrid) and Banana Jelly (indica).

The Farmer’s Select program was launched in July this year and it is an ongoing series of limited-edition collaborations with craft farmers and diverse operators in California. Curaleaf wants to uplift smaller operators across the Golden State through the program.

The company previously partnered with Sonoma Hills Farm in April 2022 and Delighted Farms in July 2022. Both limited-edition product lines sold out in less than two weeks.

Read more: Curaleaf rebrands Grassroots to match its craft cannabis program

Read more: Curaleaf releases ‘accessible’ dried flower brand

“We are proud to align ourselves with a conscientious, high-quality cultivator like Autumn Brands that prioritizes not just the consumer and the community but also the environment,” Curaleaf CEO Matt Darin said.

Curaleaf aims to highlight the skills of innovative growers, talented extractors and craft operators that are vital to the success of the California cannabis industry.

“This program is another example of how operators both large and small can work together to creative a quality product and an inclusive, diverse industry,” Darin explained.

California has fostered a rich cannabis marketplace, and we believe that industry leaders should recognize the people, brands and businesses that make it all happen,” Autumn Brands co-founder Autumn Shelton said.

“We are thrilled to be a part of The Farmer’s Select Program and support Curaleaf’s efforts to uplift smaller, licensed operators across the state,” Shelton added.

 

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