Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) has rebranded its Grassroots brand to match the launch of its craft cannabis farmer-spearheaded program.
On Monday, the cannabis producer announced that its pot brand will coincide with the launch of its Grower’s Reserve program that supports and offers limited-edition collaborations with craft farmers and other diverse operators in California. The company aims to empower small craft operators while providing the best bud available.
Grassroots was founded in 2014 and acquired by Curaleaf in 2020 and its products are now available in seven states including California, Illinois, Massachusetts, Maryland, Nevada, North Dakota and Pennsylvania.
Curaleaf also said its Grassroots Diamond Infused Pre-Rolls can now be found in California and the cultivars available are the Napali Sunrise Sativa, the Cherry Cheesecake Indica and the Mimosa Hybrid cultivar.
Curaleaf also announced it expanded its California market
“We are thrilled to introduce the new look and feel of Grassroots, a brand that exemplifies our unwavering commitment to providing high-quality cannabis products and experiences,” Curaleaf CEO Matt Darin said.
“I am also personally proud to launch our Grassroots Grower’s Reserve program, which I think demonstrates our commitment to creating an equitable cannabis industry where operators of all sizes and backgrounds work together to strengthen the industry and deliver premium experiences for consumers.”