Connect with us

Hi, what are you looking for?

Thursday, Dec 2, 2021
Mugglehead Magazine
Cannabis & psychedelics industry news based in Vancouver, B.C.
  • Loading stock data...

Business

Canopy expands Deep Space brand

A citrus soda and two gummy flavours, all with 10mg of THC, will be available to Canadians

Canopy-expands-Deep-Space-brand
Image via Canopy

Canadian cannabis giant Canopy Growth Corporation (TSX: WEED) (Nasdaq: CGC) is expanding its long-running Deep Space brand to include another drink flavour and gummies.

On Wednesday, the firm said it’s adding Limon Splashdown, a lemon-lime soda with 10 milligrams of THC, as well as Deep Space Express, its first single 10-milligram THC gummy.

The company says the products will be available nationally.

Currently, Limon Splashdown is available in Manitoba and Saskatchewan with additional provinces rolling out in the coming weeks, a spokesperson tells Mugglehead.

The Xpress gummies will be rolling out to select provinces, including British Columbia, in the coming weeks.

Canopy cites internal data that 10-milligram drinks account for 45 per cent of infused beverage sales in Canada, and that its original Deep Space cola is a top-five seller in the segment.

It also points to data from Headset that edibles account for 71 per cent of edible sales in North America, and says innovation in the category continues to be a focus for the company.

The Xpress gummies will be available in the cola and Limon Splashdown flavours, designed to match the drinks.

The new offerings uniquely position Canopy “to capture market share as consumers look for products that deliver on both great taste and desired effect,” VP of beverages and edibles Tara Rozalowsky said in a statement.

The products build on Canopy’s large roster of cannabis consumables, which include Tweed Iced Tea and Tweed Fizz, Quatreau, Ace Valley gummies, and Twd. gummies.

In October, the company bought the rights to acquire popular American edibles brand Wana, when cannabis is legalized in the U.S. The deal involved an upfront cash payment of  US$297.5 million.

Canopy stock rose over 2 per cent Wednesday to around US$13.35 on the Nasdaq.

Read more: Canopy buys right to acquire Wana for US$297.5M

This article has been updated with comment from Canopy.

 

Follow Mugglehead on Twitter

Like Mugglehead on Facebook

Follow Nick Laba on Twitter

nick@mugglehead.com

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Health and Safety

Science doesn't know yet, but one psychedelic researcher is chasing clues to see if it can

Canada

As more medium-to-small producers came into play this year, great weed started hitting legal shelves at fairer prices

Culture

Punishments for possession include caning and the death penalty. Despite a global trend of reform, The Fine City remains staunch in its anti-drug stance

Analysis

While legal weed businesses decry enforcement of their accounts, the platform says it's keeping its all-ages community safe