The company responsible for government-mandated cannabis training programs in Nova Scotia and Nunavut is becoming an affiliate member of the Cannabis Council of Canada (C3) — a leading industry commerce group — as well as its training partner.
In a statement Thursday, Cannabis Training Canada Inc. said it was becoming the designated trainer of Canada’s national association of licensed producers and processors of cannabis.
According to the company, the partnership allows CTC to offer its expertise and services to C3 members.
Members will be able to create branded training programs “to directly connect with retail staff in Canada about their brands and products to boost communication and education efforts.”
The idea here is to offer supplementary training on the brands being sold in stores to help better equip cannabis retail staff to discuss products, CTC co-founder Zane Yassein explains in an email.
“In practice, it would be up to the producers or processors to push people to complete their own branded training programs,” he says. “We are simply hosting the training on our platform as an offering to users. This is how we ensure brand promotion remains separate from our standard cannabis education programs.”
The standard provincial training programs will always be free of brand promotion, Yassein says.
And while working with CTC is open to any licensed operators looking for custom programs, C3 members will be offered a discount.
“This partnership will help C3 to diversify and improve the membership experience, as well as provide value to existing partners in the form of education and customized product and brand training for our member companies,” C3 CEO George Smitherman said in a statement.
C3 is an industry advocacy group for licensed cannabis producers and processors in Canada.