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Monday, Apr 15, 2024
Mugglehead Magazine
Alternative investment news based in Vancouver, B.C.


Blüm Holdings shifts focus to cannabis retail

California cannabis company divesting its final cultivation facility

Blüm Santa Ana powerhouse, Orange County
Blüm Santa Ana powerhouse, Orange County. Via

Blüm Holdings Inc. (UNRVD:OTCQB), a California-based cannabis company, has recently announced significant changes in its operations, marking a strategic shift towards cannabis retail and brand development. This move comes as the company aims to enhance its revenue generation and market leadership capabilities.

Furthermore, the company has undergone a corporate reorganization, leading to the divestment of its final California cultivation facility owned by its subsidiary, Unrivaled Brands. The decision reflects the company’s strategic realignment to focus on operating profitable cannabis assets and developing its leading cannabis brands.

Sabas Carrillo, Blüm Holdings CEO, emphasized the importance of sustained growth, cash generation, and profitability in navigating the dynamic cannabis landscape. Additionally, he stated that divesting the final California cultivation facility positions the company. It’s to concentrate on cannabis retail and leading cannabis brands. Stronger opportunities for revenue generation and market leadership exist there.

Blüm Holdings Inc. did not disclose specific financial details related to the closure of its final cultivation facility. However, the company’s decision underscores its commitment to optimizing resources and maximizing profitability in its new strategic direction.

Following the closure of the cultivation facility, Blüm Holdings Inc. currently operates four retail locations and a delivery operation in California. Leveraging these assets, the company aims to strengthen its position in the cannabis retail market. Additionally, it seeks to enhance brand development efforts through these resources.

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Blüm Holdings Inc. redirects strategy towards cannabis retail

Shares of Blüm Holdings Inc. are traded on the over-the-counter markets under the ticker symbol UNRVD. The company announced that the ticker symbol will be changed to BLMH, reflecting its transition from Unrivaled Brands to Blüm Holdings.

The decision to shift focus to cannabis retail and brand development offers several strategic benefits for Blüm Holdings Inc. The company consolidates its operations and resources to streamline its business model and reduce overhead costs. This leads to improved overall operational efficiency. Additionally, prioritizing brand development helps differentiate its products in the competitive cannabis market. This strategy also strengthens customer loyalty.

Moreover, Blüm Holdings Inc. now positions itself to capitalize on emerging opportunities in the rapidly evolving cannabis industry. This renewed focus positions the company for success in the dynamic market. The company can explore strategic partnerships, expand its retail footprint, and introduce innovative products to meet the evolving needs of consumers.


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