BIGG Digital Assets (CSE: BIGG) (OTCQX: BBKCF) announced on Tuesday that its portfolio company, TerraZero Technologies, in collaboration with global asset manager, Fidelity International, has opened a new virtual environment in the Decentraland metaverse.
The new collaborative experience within Decentraland is geared towards the development of financial literacy and education on such topics as the importance of financial planning, money management and investment.
“Fidelity International is bringing financial literacy to young people, creating opportunity for equity and equality for future generations. This experience and those which follow will serve as a global point of entry for people who want to set themselves up for success,” said Brandon F. Johnson, co-COO and chief experience officer at TerraZero.
Decentraland is a metaverse platform built on blockchain technology that allows users to create, experience, and monetize their own digital content within a decentralized and immersive 3D world.
Users can buy, sell, and trade virtual land, as well as build and interact with a wide range of games and applications. The platform uses MANA, a cryptocurrency that serves as the primary means of exchange within the ecosystem, and allows users to control and monetize their digital assets without the need for intermediaries or centralized authorities.
Johnson believes the virtual environments can fill the gaps where traditional education models have failed. The Fidelity International Campus uses interactive games, galleries and other experiences to teach users about investing and financial planning.
Activation showcases high-end original design work
The activation features high-end original design work, branded video content, custom music, and a Wearable collection of 16 diverse and inclusive wearables. Furthermore, TerraZero collaborated with Vega Studios on an augmented reality filter for Fidelity’s Instagram, and Fidelity opened a subreddit for the activation.
These wearables are worn by non-playable characters within the experience, in addition to a Fidelity Brand Ambassador who engages with each user throughout the experience. From a Wizard to a Deep-Sea Scuba Diver, Basketball Player, Photographer, and many other options, TerraZero and Fidelity are empowering users to express themselves and dress how they want in the Metaverse.
The project brought stakeholders from North America, the UK, India and Hong Kong together to lend guidance towards the development process.
Fidelity will also take away significant learnings using Decentraland and TerraZero’s analytics modules.
“Cultivating a dynamic and collaborative environment allowed our team of artists, architects, animators and game designers to create a compelling metaverse experience that blended education with entertainment,” said Gibson Price, studio director at TerraZero.
The Fidelity International Campus is located at coordinates -19,143 in the Decentraland Metaverse.
BIGG Digital Assets shares rose 9.7 per cent to close at $0.34 on the Canadian Securities Exchange.