The Fine Sleeping Expo kicked off last week on World Sleep Day, Mar. 13, and runs until the 22nd. It is being held in Pangyo, a city often described as the Silicon Valley of South Korea.
Day one’s proceedings featured a talk about sleep technology and medicine from Korean Sleep Research Association President Shin Won-Chul. The expo divides into three dynamic zones: “falling asleep,” “deep sleep,” and “waking up.”
Organizers chose this timing to spotlight global awareness around quality rest. Visitors are now streaming into the venue daily to explore solutions for better sleep amid rising stress and shorter nights.
Hyundai Department Store co-hosts the event with local sleep tech startup ‘Asleep’ at Topaz Hall on the 10th floor of its Pangyo branch. The department store operates as a retail powerhouse under the Hyundai name, which also powers the world-renowned vehicle manufacturer Hyundai Motor Co (OTCMKTS: HYMLF). Asleep gave a presentation about how temperature and air quality silently impact sleep.
A total of 10 leading companies fill the hall, including Samsung Electronics Co Ltd (KRX: 005930), thermal massage bed maker Ceragem, smartphone sleep tracker developer Kakao Healthcare, and mattress tech specialist Kyungdong Navien. These firms are displaying practical tools that help people fall asleep faster, sleep deeper and wake up more refreshed.
“As interest in sleep quality grows amid rising stress and shorter sleep times, the sleep tech market is also expanding quickly,” said a Ceragem representative in an interview with local publication Chosun Biz.
Sleep specialist YouTuber Brainer J, who boasts 795,000 subscribers, is also leading live sessions that break down science-backed principles for quality sleep.
The Fine Sleeping Expo highlights South Korea’s rising prominence in the sleep tech sector. Korean firms like Asleep pioneer AI-driven innovations while giants such as Samsung embed advanced monitoring into everyday devices. With valuable research and a culture that values state-of-the-art technology, South Korea is helping to drive global progress in tackling sleep challenges.
Multiple market research firms have predicted that the nation’s sleep tech sector will expand with approximately 14 per cent compound annual growth over the next five to seven years.
Read more: Five-star Singapore hotel integrates sleep technology into its 156 rooms
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