YouTube star James Stephen Donaldson, better known as MrBeast, is aiming to expand his empire into finance.
The trademark was filed on Monday through his parent company, Beast Holdings, but it has not yet been assigned to an examiner. The filing for MrBeast Financial suggests the influencer plans to launch a downloadable app that would handle cryptocurrency exchanges and payment processing services.
The filing also lists investment banking, insurance, financial education, and microfinance lending among its proposed offerings. It also includes the “financial exchange of cryptocurrency via decentralized exchanges (DEXs).”
If MrBeast does intend to create a crypto exchange or payments platform, he will face a complex regulatory process. To operate legally in the United States, he would first need to register as a Money Services Business with the Financial Crimes Enforcement Network (FinCEN).
In addition, he would need state-level money transmitter licenses and approval from federal market regulators. The Securities and Exchange Commission (SEC) or the Commodities and Futures Trading Commission (CFTC) hold responsibility for jurisdiction on how the platform functions. However, as of now, Donaldson has not filed any of these applications.
If approved, the mark will join a growing list of 52 active trademarks linked to the MrBeast brand.
MrBeast Burger, for instance, began as a ghost kitchen model using local restaurants to fulfill delivery orders. It later expanded into a physical location at the American Dream Mall in New Jersey. Likewise, the MrBeast Bar trademark was used to launch Feastables, a snack company selling chocolate bars and other products.
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MrBeast has shown interest in crypto since 2021
Additionally, the Finger on the App brand launched a game challenging players to touch screens the longest. The last person remaining won US$25,000. Other marks—like Beast Mode, MrBeast Mode, and Beast Games—remain unused but could serve as defensive filings. This strategy helps prevent others from creating unauthorized products under the MrBeast name.
Donaldson’s financial ambitions do not come as a complete surprise. He has shown interest in cryptocurrency since at least 2021, investing in startups and making high-profile NFT purchases. At one point, he reportedly owned at least eight CryptoPunks, one of the most sought-after NFT collections. Crypto enthusiasts have tracked his public wallets since then, looking for activity that could signal new moves.
Meanwhile, trademark activity in the crypto sector has surged in recent months. Ripple Labs, the company behind the XRP token, filed a trademark for “Ripple Custody” earlier this year after unveiling a bank-grade crypto custody solution in 2024. Similarly, Wall Street giant JPMorgan Chase (NYSE: JPM) filed a trademark for “JPMD”, covering trading, exchange, and payment services for digital assets. The filing fuelled speculation that it might be linked to a future stablecoin project.
If MrBeast Financial becomes a reality, it could merge his online influence with a financial platform aimed at younger users. However, regulatory approval and technical execution will determine whether this venture joins his list of successful projects.
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