A brand of newly available CBD-infused tea has drawn the ire from a community of Reddit users over its high cost per milligram.
In one of the most popular posts of the past week, users from the r/canadients sub-Reddit voted and traded barbs over a line of Everie brand teas.
Here’s the tea: many think the price per milligram of cannabinoids, namely THC and CBD, in edible cannabis 2.0 products is sky high.
How high? Prepare yourself for some math.
Obtenez votre calculatrice
In this case, the strictly CBD-oriented sachets contain 10mg of CBD each and sell in a pack of three on Quebec’s provincial cannabis website for $16.80. The creator of the post compared the tea to a 30ml bottle containing 8-12 mg/ml of CBD for $22.20.
On the low end of 8 mg/ml, the bottle has 240 mg of CBD. That means the most conservative calculation puts the tea at 6 times the price per milligram of CBD — $0.56 for the tea versus $0.09 for the oil.
The three Everie tea varieties are sold through Fluent Beverages, a joint venture between Anheuser-Busch InBev NV’s (EBR: ABI) Labatt Breweries of Canada and Tilray Inc.’s (NASDAQ: TLRY) High Park Co.
Like other tea products, the Everie sachets contain various herbs and actual leaves of tea. For comparison, high-end tea vendor Murchies sells a blend of Apricot-flavoured tea on its website at $4.95 for a pack of 10 sachets, and $14.95 for a pack of 50.
That puts the price of a quality brand of tea somewhere between $0.50 and $0.30 per sachet.
In sum, if you’ll kindly excuse all the numbers, if you added a serving of high-end tea at $0.50 to a conservative estimate of 10mg CBD at $0.09 per mg, you’d end up with a $1.40 sachet.
Up against Everie’s price of $5.60 per tea bag — well, you do the math.
For context, people have been known to add things to hot beverages, such as cream and sugar.
The r/canadients sub-Reddit has 27,000 members and is described as, “A group of Canadian smokers, tokers, vapers, dabbers, extractors, bakers, chefs, medical patients, and dootchie passers who believe that Cannabis makes their life healthier, and happier.”
For those who don’t know, Reddit is the world’s most popular forum-style website, where millions of users comment and post on topics of shared interest.