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Sunday, Oct 1, 2023
Mugglehead Magazine
Alternative investment news based in Vancouver, B.C.


Trulieve opens first branded store in Arizona’s second largest market

The company says it will rebrand all of the Harvest shops in the state this year

Trulieve becomes exclusive provider of California's Connected Cannabis products
Photo via Trulieve

 Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) keeps on expanding its store footprint through Arizona after acquiring the state’s largest cannabis retailer Harvest Health & Recreation.

This Monday, the leading cannabis firm announced it will open the first Trulieve-branded shop in Tucson, which is the state’s second largest market.

The store is now open and it’s located on East 22nd St. The official inauguration of the store will be this Saturday which will include giveaways, deals, music, food trucks as well as specials and discounts.

The store will be carrying Trulieve brands like Alchemy, Avenue, Co2lors, loveli, Modern Flower, Muse, and Roll One but it will also carry other partner brands such as Alien Labs, Connected and El Blunto.

Last October, Trulieve entered Arizona as part of its acquisition of Harvest Health & Recreation and over the course of the year, Harvest-branded locations will be rebranded as Trulieve shops. Its shops are currently located in different cities in Arizona, including Phoenix, Avondale, Scottsdale among others.

“We are excited to add a third location in Tucson, the state’s second largest market,” Trulieve CEO Kim Rivers said.

“We look forward to expanding our reach to serve the community with our high-quality products and customer-centric approach to cannabis.”

Trulieve stock went down by around 7 per cent Monday to $16.40 on the Canadian Securities Exchange.

Read more: Trulieve announces financial results for Q2

Read more: Trulieve opens its first branded pot shop in Arizona


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