Super League Gaming (NASDAQ:SLGG) and Aleph Group subsidiary, Internet Media Services (IMS), have banded together to allow brands to take advantage of relationships with dozens of game developers inside the Roblox metaverse.
Super League is spread out over a number of different countries, including Brazil, Mexico, Argentina, Colombia, Chile, Peru, Uruguay, Ecuador, Paraguay, Central America and Italy, which will give IMS and Aleph considerable reach.
“This new alliance with Super League allows us to penetrate new technological universes, connecting Latin American companies with huge audiences that are difficult to reach in any other way. Companies in the region will have the opportunity to enter these new universes authentically and with creatively inspiring programs,” said Ignacio Vidaguren, IMS by Aleph CEO.
Super League Gaming publishes games, monetizable tools and content channels for metaverse gaming platforms that can be used to help developers, get players involved and entertain fans. The company provides access to an audience of players in the largest global metaverse environments, including fans of hundreds of thousands of gaming influencers, and gameplay viewers perusing content across most major social media and digital video platforms.
The company’s specialty is in creating branding opportunities within popular games such as the two largest metaverse gaming platforms presently operating—Roblox and Minecraft. According to the latest Roblox report, in Q1, 2022 the platform reached an average of 54.1 million active users everyday, and a total of 11.8 billion hours in this universe.
“The metaverse is not the future, it is happening now and brands have the opportunity to integrate into one of the largest platforms in the space due to this partnership, which literally offers a new universe where to connect with young gamers,” said Bruno Maslo, Partner Director of IMS.
A few of these social media platforms include Instagram, TikTok, Snap, YouTube and Twitch, with extra cloud-based livestream production tools and an award winning esports invitational. IMS by Aleph brings over seven years experience on gaming platforms to the table, keying up its commitment to disruptive technologies, and with Super League’s help will be able to become an organic part of the player experience within the metaverse.
A few options include branded playable characters, custom designed sections, special in-game wearable items, soft branded earnable currencies, all of which will give brands the ability to provide gamers with tangible benefits that will make the game more fun.
What is Roblox?
Roblox is an online game platform and online game creation system. It was developed by the Roblox Corporation in the mid-ought’s and it lets users program and play games created by other users. It was up against some stiff competition when it first came out, which means it was one option among many and didn’t get as much airtime as Minecraft and World of Warcraft, but the pandemic and the shifting moods of the next generation changed all that. Younger players want to build and play their own games, and exercise their own creativity, so during the pandemic, Roblox took off with the younger crowd.
The platform offered in the alliance is KidSAFE certified, which means that it’s fully compliant with COPPA and GDPR regulations. Roblox is a space for brands to connect with the younger generations and grow their businesses. Any company getting involved will be joining big brands such as Nickelodeon, Universal, Mattel, Nike, and Hasbro.
