The weed wireSensi Brands granted sales licence, launches Station House brand

One of Canada's newest weed companies is moving to market
Nick Laba Nick LabaJuly 28, 20205 min

One of Canada’s newest cannabis companies can now bring its products and services to market.

In a statement Tuesday, Sensi Brands, Inc. said it had received its recreational sales licence from Health Canada.

According to the company, the licence will allow it to execute its consumer packaged goods strategy of bringing high-quality brands to market, as well as providing third-party processing and co-packing services on behalf of white-label partners.

Read more: Decibel licensed to sell Qwest cannabis extracts

CEO Tony Giorgi says this is an important milestone for his company.

“We’re excited to launch Station House, the first of many new and innovative high-quality brands we will be introducing to the adult-use market,” he said in the statement. “Our in-house technology, automation and marketing capabilities allow us to be nimble and launch products and formats that are responsive to the underserved market segments very quickly.”

Giorgi was the CEO of Flowr Corp (CVE: FLWR) before Vinay Tolia took the role in 2018.

Sensi began its public path to market in January when it acquired licensed medical cultivator Medical Marihuana Group and medical weed clinic Medical Marijuana Consulting, which provides consulting and prescription services for patients.

Since then, the firm followed up with a management hiring spree mid-July.

Most recently, Sensi hired Tony Kwon help develop its brand portfolio and lead its marketing department as a senior consultant. Before joining the Sensi Brands team, Kwon oversaw the strategy and launch of RIFF at Aphria, before departing to consult with start-ups in the cannabis 2.0 space. The company says he will oversee the brand strategy behind its recreational portfolio and build out a team to support the growth of the brands.

Concurrent to being licensed to sell, Sensi revealed its first brand for the adult-use market, Station House. The company says the brand features pre-rolls made with whole flower cannabis at everyday prices for mainstream consumers.

“We’re seeing a growth in the pre-roll segment and in value-driven formats — Station House delivers on both,” Kwon said, “The name is a nod to St. Thomas, Ontario, where the product is cultivated and produced.”

All cultivation, processing, production and packaging will be conducted in Sensi’s licensed St. Thomas facilities.

The company says it operates four lines of business servicing the domestic and global cannabis industry, including: wholesale product distribution, automated processing and co-packaging services, a consumer brands portfolio, and a full-service cannabis medical clinic.

Top image of Station House pre-rolls via Sensi

 

nick@mugglehead.com

@nick_laba

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