Ozlo, a sleep aid earbuds creator founded by former Bose engineers, is adding additional capabilities to its devices by taking over a neuroscience technology specialist.
The sleep tech company announced that it has acquired Ireland-based Segotia on Jan. 6. The value and terms of the deal were not specified.
Through the merger, a neuroscience research and development hub will be established. Segotia’s team of experts will be in charge of it.
Since its founding in 2017, Segotia has focused on developing prototypes for EEG (electroencephalography) sensing in consumer “hearable” in-ear audio devices to monitor brain activity. This research has provided insights that enable applications like neuro-adaptive sound for focus/relaxation or sleep enhancement.
“Segotia becomes Ozlo’s dedicated neuroscience R&D hub, deepening our understanding of how the brain works during sleep and accelerating innovation across our roadmap,” said Ozlo CEO N.B. Patil in a social media post.
Patil believes combining the knowledge of the companies can open new doors for future therapeutic applications across a wide spectrum of medical conditions. Ozlo’s Sleepbuds previously prioritized noise masking tech. They will now be integrating brain monitoring technology that can measure electrical signals from a person’s ear.
“By bringing brain-level insights into a consumer form factor, we believe we can unlock a new standard of sleep understanding, recovery, and long-term health,” he added.
Patil revealed that Ozlo will be launching an EEG-integrated product next year, made possible through the collaboration.
Segotia’s CEO and Head of Neurotechnology, says he is excited about the new challenges the collaboration will present.
“Joining Ozlo gives our team the opportunity to bring our neuroscience and audio research and technology to a much broader audience,” Mac Cabe highlighted in a press release.
His optimistic sentiment is shared by others at the company. Ozlo’s new Senior Neurotechnology Engineer from Segotia, Mick Crosse, brings expertise in neural engineering and artificial intelligence to the table. He once completed an AI residency training program at Google X in California.
“I’m looking forward to collaborating with such a talented team of engineers to build the next generation of brain-sensing hearables for sleep and more,” Crosse stated on X.
Ozlo is moving beyond passive noise masking to deliver insights into overall neurological health. In an era where sleep is increasingly recognized as a cornerstone of wellness, Ozlo’s takeover positions it at the forefront of a new generation of intelligent ear buds that don’t just help users fall asleep but truly understand and optimize how the brain rests and rejuvenates.
Read more: Korea Lighting to unveil ‘Neurélux’ infrared brain health lamp at CES 2026
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