A popular cannabis brand from California is partnering up with the largest lesbian, gay, bisexual, transgender and queer media advocacy organization to support this year’s Pride Month.
On Thursday, the cannabis brand Lowell Herb Co. –a subsidiary of Lowell Farms Inc.– announced it’s celebrating the month with the return of its limited-edition Pride Packs where $1 from the sale of each pack will go to GLAAD.
Every Pride Pack includes six pre-rolls and 3.5 grams of dried flower labelled with a Price Rainbow Lowell logo. The packs can be purchased at licensed California cannabis retailers and online via the company’s website.
GLAAD works through entertainment, news, and digital media to share stories from the LGBTQ community that accelerate acceptance and raise awareness.
“GLAAD has been a trusted partner for many years, and we couldn’t ask for a better one in this crucial fight to raise awareness and reject discrimination,” Lowell Farms Inc. chairman of the board George Allen said.
“We’re proud to support the organization as well as our LGBTQ+ team members and customers, and we’re grateful for all of the incredible feedback we’ve gotten since first launching our Pride Packs in 2019.”
Lowell Farms grows craft cannabis and produces Lowell Herb Co. House Weed, MOON and Kaizen for licensed retailers.