Fire & Flower Holdings Corp. (TSX: FAF) (OTCQX: FFLWF) is set to start delivering pot to hotels and high-rise condos that use a specific mobile platform serving the hospitality industry.
On Tuesday, the leading cannabis retailer announced a partnership with Zonetail Inc. (TSXV: ZONE) (OCTQB: ZTLLF), a mobile platform for hotels and condos to provide guests and residents access and interaction with building amenities.
Deliveries will begin in the Greater Toronto Area in the coming weeks and users of the Zonetail platform will be notified when the pot services are ready.
The Zonetail platform has a marketplace and cannabis sales will have a unique age-gated section where customers will be able to purchase from the Fire & Flower cannabis stores and get them delivered through Pineapple Express delivery.
“Building our base of monthly active users is key to advancing our vision of Deliver Cannabis to the World. The Zonetail agreement is an innovative way to access cannabis consumers in major urban centres and those that are travelling to jurisdictions where legal recreational cannabis is available,” Fire & Flower CEO Trevor Fencott said.
“We look forward to building this partnership and focused growth on digitally-engaged consumers.”
Zonetail CEO Mark Holmes said that working with Fire & Flower was ” a natural choice” for the company given the scale of their retail distribution network and ability to rapidly fulfill deliveries.
Fire and Flower recently announced a partnership via its subsidiary Pineapple Express and Entourage Health Corp. (TSX-V: ENTG) (OTCQX: ETRGF) (FSE: 4WE) where customers of Entourage’s medical platform Starseed will be able to receive same-day delivery.