Aston Martin racing team starts using Eight Sleep Pod for competitive edge

The British luxury sports car brand has been going through financial troubles

Rowan Dunne

Published

February 11, 2026

The Aston Martin Aramco Formula One Team has teamed up with Eight Sleep to augment its racing game in the 2026 season.

This collaboration, announced on Feb. 10, gives drivers and their crew Eight Sleep’s Pod device — the world’s most renowned AI-powered temperature-regulating mattress cover system. In addition to its sleep enhancement features, it serves as a biometric tracking device.

Racers like Fernando Alonso and Lance Stroll expect superior recovery. Eight Sleep boasts that the Pod can offer up to 34 per cent greater deep sleep while boosting overall sleep quality by around 41 per cent. Integrating the sleep tech into their training regimen could help alleviate stress and improve focus among the drivers.

Aston Martin’s racing team competes in Formula One’s elite grid. Last year during the F1 season, they came in seventh overall after competing in a total of 24 Grands Prix.

“Drivers and engineers cross time zones weekly, sleep in different beds, and make split-second decisions on three hours of rest,” said Eight Sleep chief executive For a team dealing with this schedule, this isn’t wellness. It’s performance engineering.”

Although Eight Sleep has been thriving financially, Aston Martin Lagonda Global Holdings PLC (OTCMKTS: AMGDF) (FRA: A5SA) has been plagued by financial troubles recently, including delays with production and the impact of tariffs.

Financial headwinds faced by James Bond car producer

The luxury automaker’s stock price plummeted by 40 per cent in last year and has continued to decline in 2026. It has slid by approximately 92 per cent over the past five years. Analysts from platforms like Trading Economics, Fintel, The Motley Fool UK, TipRanks and Investing.com foresee further declines going forward.

The latest financial results, Q3 of 2025, highlight these ongoing woes. Revenue declined by 27 per cent year-over-year to US$390.77 million, driven by 13 per cent less cars sold at 1,430 vehicles.

Aston Martin’s net debt also rose by 14 per cent in comparison to the third quarter of 2024 at nearly US$1.9 billion.

A newly implemented 25 per cent tariff on imported vehicles in the United States, reduced sales in China and supply issues have fuelled this downturn. Positive cash flow expectations for H2 of 2025, details of which will be released late this month, have been shuttered too.

Aston Martin’s Eight Sleep partnership showcases innovation in the brand’s racing niche, but a financial turnaround will be necessary for the iconic luxury car maker’s survival in the long-term.